Job Description Summary

As a Product Manager, you are the champion of BD´s Ward and Point of Care automation solutions for the MMS Hospital Automation Business.  You will utilize your market expertise to entrepreneurially create and drive the commercial strategy for our latest automation and software  offerings supporting the EMEA region to achieve their strategic and financial performance targets.

Your responsibilities include the management of your overall software/ product portfolio, including the value proposition, pricing management, market launches, (digital) promotional campaigns, HEOR plans and Sales Enablement. In addition, you will partner closely with the Hospital Automation Product Managers and the Platform teams to enable the promotion of our overall Hospital Automation solutions which enable save and efficient practices from pharmacy to the patient’s bedside.

Job Description

Strategic Product Manager (m/f/d) - Ward Automation - Pyxis ES Solutions

Responsibilities:

• Support the implementation of the EMEA product portfolio strategies including value proposition, positioning, product promotion, pricing and portfolio lifecycle management.

• In conjunction with the country marketing teams, develop market specific strategies and tactics for our software solutions to ensure that BD MMS Dispensing is well positioned for success.

• Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor offering) and qualitative data (e.g. customer needs, technologies and applications).

• Develop and implement new product launch campaigns, aligning with market specific strategies and coordinating launch activities with all relevant stakeholders.

• Support the Sales team with product information as the main Subject Matter Expert and contribute to product training initiatives on a regular basis.

• Develop promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence.

• Develop and maintain a competitive intelligence database for your portfolio.

• Identify, evaluate and develop Key Opinion Leader (KOL) plan and network in conjunction with Clinical & Medical functions.

• Develop and support market research activities (Voice of Customer) and Post Market Surveillance studies.

• Conduct regular customer visits to develop deep understanding of the key market requirements / customer unmet needs.

• Support with the evaluation and priotarization of Interfacing and Integration requirements in different markets and support the engagement with 3rd parties to plan and enable collaborations.

• Ensures budgets and schedules meet business requirements

• Responsible to identify and understand customer enhancement request and articulate these to the platform team.

Preferred Requirements:

• Healthcare software marketing experience strongly preferred

• Understanding of workflows in hospitals / medication management practice preferred

• Ability to translate market complexities and clinical information into marketing strategies and programs

• Market development competency with ability to develop and implement clinical and economic value propositions

• Strong communications and presentation skills

• Results focused

• Accountability and willingness to make decisions

• Self-motivated with a desire for self-development

Additional Qualifications:

• Strong strategic marketing skills, 5-7 years, incl. demonstrated success in market development

• Bachelor's degree in Marketing or Business Management

• Degree in Pharmacy preferred

• Good strategic marketing skills, including demonstrated success in launching new products / preferably software solutions

• Fluent in English. A further major European language would be an advantage

• Prepared to work away from home for up to 40% of the time

Click on apply if this sounds like you!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Required Skills

Optional Skills

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Primary Work Location

DEU Frankfurt - Walther-von-Cronberg-Platz

Additional Locations

BEL Erembodegem - Dorp 86, FRA Grenoble, GBR Winnersh - Eskdale Road, ITA Milano - Via Enrico Cialdini

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. 

The salary or hourly rate offered to a successful candidate is determined by their experience, education, and skills, as well as the labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location.

Salary Range Information

€82,700.00 - €126,125.00 EUR Annual