Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a makerof possible with us.

The Director, Global Customer Insights is accountable for leading the development and evolution of enterprise-wide Insights and data‑driven decision‑making across BD. This role will enable end-to-end Insights vision, operating model, and governance, ensuring customer-driven decision-making is embedded across the organization—from portfolio strategy and innovation through commercialization and lifecycle management.  

A key focus of the role is enabling Launch Excellence for priority programs across the organization. The individual will champion customer centricity, elevate external orientation, and bring the voice of the customer into every stage of decision‑making.

The role will own the design and execution of Insights programs, leveraging both primary and secondary research to deliver integrated, advanced insights that inform strategic business decisions

The primary responsibilities of this role, are to:

• Lead Global Insights agenda that enables the achievement of BD long-term success with focus on Launch Excellence - across all stages of NPD and commercialization, from unmet needs identification and opportunity sizing to value proposition and Insight development, launch optimization, and post-launch learning

• Serve as a subject matter expert in Insights formulation; design and facilitate cross‑functional workshops; coach teams on insights quality standards.

• Serve as a trusted thought partner to senior leaders, translating complex customer, market, and competitive data into clear strategic choices

• Partner with Business Unit, Region and Functional leaders (Marketing, R&D, Business Development, Medical Affairs) to build and deliver actionable Insights plans with clear understanding of business issues

• Practice Data Synthesis & Storytelling: Integrate multiple data sources into actionable insights; Craft compelling narratives and influence leadership decisions

• Communicate objective, in-depth, and actionable insights and recommendations to key business partners and stakeholders via reports, compelling presentations, and ad-hoc meetings

• Stay current with market best practices, emerging methodologies, and innovative research approaches; act as a thought leader for Insights within BD.

Required SKILL SET 

• Customer‑centric and externally‑oriented mindset

• Proven ability in insights generation that unlock business success

• Exceptional data synthesis and executive storytelling capabilities

• Strong commercial acumen and ability to connect insights to business impact

• Experience operating effectively in complex, matrixed global organizations

• Ability to challenge assumptions and bring clarity through data and insight

• Advanced proficiency in market research design and execution

• Deep experience with human‑centered design and innovation frameworks (e.g., Design Thinking)

• Strong project management capabilities; ability to manage multiple initiatives simultaneously

• Strong analytical skills and the ability to interpret data through a commercial lens

Experience & Education

• Bachelor's degree required; MBA strongly preferred.

• 15+ years of progressive experience in a strategic Insights and analytics roles

• 5+ years of experience in Innovation and Launch/ Marketing excellence oriented roles

• Deep Experience in Consumer/Customer Insight development

• Experience with conducting primary and secondary market research

• Experience in conducting Ethnographic research

• Experience in analytic (analytic methods such as, but not limited to - Volumetric Forecasting, MMA, TURF, Max-Diff, Choice-based methods)

• Research methodology experience with segmentation, pricing, messaging, A&Us, etc.

• Experience in managing Insights vendors

• Preferred industry experience in medical devices, pharmaceuticals or OTC

• Preferred global research experience

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

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