Job Description Summary

The Senior Marketing Manager is responsible for the development and execution of marketing strategy for the Pyxis™ Dispensing business in the US market. This role will develop, manage and deliver the go-to-market programs and value offers for Pyxis™ Dispensing portfolio. This person will utilize the BD Way of Marketing framework to develop clearly defined strategies and tactics. This highly visible role will be accountable for the execution of these strategies/tactics to achieve US Region objectives for the Dispensing business.

The position reports to the Sr. Director, US Region, Health Systems Medication Dispensing & Automation Solutions and will require close cross functional collaboration with the Global Customer Services (GCS) team, Portfolio Platforms, and Regional Marketing Teams as well as Sales, Commercial Operations, and Finance.  

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

About the role:

The Senior Marketing Manager is responsible for the development and execution of marketing strategy for the Pyxis™ Dispensing business in the US market. This role will develop, manage and deliver the go-to-market programs and value offers for Pyxis™ Dispensing portfolio. This person will utilize the BD Way of Marketing framework to develop clearly defined strategies and tactics. This highly visible role will be accountable for the execution of these strategies/tactics to achieve US Region objectives for the Dispensing business.

Key responsibilities Include:

• Engage closely with customers and sales teams to understand market dynamics, business opportunity and customer needs.

• Generate meaningful and actionable market insights.

• Analyze competitive challenges and identify implications/counterstrategies.

• Develop customer segmentation to define target segments (“where to play”).

• Articulate clear strategies and effective tactics to achieve key commercial objectives.

• Craft customer personas and journeys, based on demographics, attitudes, and behaviors.

• Target customer experience and interactions that strengthen Pyxis brand and align to segment and personas.

• Analyze customer buying process to determine ideal interaction points and triggers.

• Leverage data to predict ideal targets for lead generation.

• Illustrate customer change journey by defining current and desired behaviors.

• Create effective value offers that fulfil key customer and market needs.

• Map growth strategies to clear financial goals.

• Develop and implement omni-channel campaigns to drive strategic goals including customer retention, acquisition, and development.

• Work with 3rd party organizations such as KLAS, MDBuyline and BD internal stakeholders to optimize metrics for customer experience.

• Collaborate with global upstream teams to build launch strategy and Go-To-Market plans for new innovations.

• Successfully execute on financial and commercial objectives.

• Ensures all interested parties have opportunities to influence and contribute to decisions and outcomes.

About you:

Required education and experience

• Bachelor’s degree in marketing, science, engineering or related field.

• At least 6 years of healthcare marketing experience (downstream or upstream).

• Experience with B2B marketing required.

• Experience in planning, executing, and measuring marketing programs.

• Demonstrated experience working with sales teams in an effective and collaborative manner

• Strong and effective communication and presentation skills.

• Organized and proactive with demonstrated ability to multitask and balance challenging priorities.

• Ability to thrive in an ambiguous environment

• Ability to make business decisions based on research data and other input.

Preferred qualifications:

• MBA

• Skilled in navigating matrixed global environments

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - San Diego Bldg A&B

Additional Locations

Work Shift

NA (United States of America)

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$139,900.00 - $230,800.00 USD Annual