Job Description Summary

We are looking for a Business Development Executive to lead the growth of our PureWick solution across primary and secondary care in the UK. This new role will be pivotal in shaping market development strategies and advancing value-based healthcare initiatives, with a focus on improving patient outcomes and system-wide efficiencies within the NHS. You will be an integral member of the UKI UCC leadership team, responsible for driving adoption and expanding access through targeted engagement and evidence-led value positioning. This dynamic field position involves approximately 75% customer-facing duties across the UK, requiring frequent overnight stays. We are open to candidates from various locations, as long as you are well-positioned to travel within the country.

Our vision for Urology and Critical Care at BD
Urology and Critical Care (UCC) is an established and trusted partner in urinary healthcare, developing complete solutions which optimize the urine drainage process in the Acute Care Hospital setting.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Main responsibilities will include:

• Lead the execution of the UK market development strategy for PureWick, driving adoption in primary and secondary care settings
• Identify and analyse new market trends and opportunities to support business growth
• Generate insights through research, data analysis and customer feedback to refine go-to-market strategies
• Collaborate with the Market Access team to collect and utilise health economics and outcomes research (HEOR) data to support funding and reimbursement
• Develop and maintain strong relationships with Integrated Care Boards (ICBs), Health Boards, Key Opinion Leaders (KOLs), and clinical advocates
• Segment and analyse customer channels (e.g. hospitals, long-term care, rehabilitation) to tailor business development efforts
• Work cross-functionally with Sales and Marketing teams to create compelling customer value propositions and commercial strategies
• Monitor and manage key projects using structured methodologies to ensure timely and effective execution

About you:

• Significant experience in the medical device industry, with sales management and leadership experience preferable
• In-depth understanding of the UK healthcare system and procurement landscape
• Demonstrated success in building strong customer relationships across a range of healthcare environments
• Proven ability to engage senior decision-makers and communicate complex value propositions clearly and effectively
• Strong analytical, project management, and problem-solving skills
• Educated to degree level; a Master’s qualification is advantageous

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Required Skills

Optional Skills

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Primary Work Location

GBR Crawley

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. 

The salary or hourly rate offered to a successful candidate is determined by their experience, education, and skills, as well as the labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location.

Salary Range Information

£57,400.00 - £97,600.00 GBP Annual