Associate Product Marketing Manager, Data & Analytics Solutions
In-Office, Durham, NC
- Job ID
- R-558211
- Category
- Marketing
- Location
- Durham, Carolina del Norte
Construye una carrera en marketing donde la estrategia, la creatividad y el impacto comercial convergen
En BD, los profesionales de Marketing definen cómo las soluciones de salud son comprendidas, adoptadas y confiadas. Traducirás innovación de vanguardia en valor claro – trabajando a través de marcas, portafolios y mercados para impulsar el crecimiento, fortalecer el engagement con clientes y apoyar mejores resultados para los pacientes.
Ya sea que tu experiencia provenga del ámbito digital, gestión de productos, desarrollo de negocios, comunicaciones o marketing comercial, BD ofrece la escala, los recursos y la autonomía para construir ideas que generen resultados – y una carrera que continúa avanzando. Al unirte a una de las compañías de tecnología médica más grandes del mundo, darás forma a soluciones que influyen en los sistemas de salud a nivel global.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
BD Parata's Global Platform Team is seeking an Associate Product Marketing Manager, Data & Analytics Solutions, to support the strategy, commercialization, and lifecycle management of data-driven solutions across the rapidly growing Pharmacy Automation business.
Reporting directly to the Associate Director, Upstream Marketing and working under the guidance of product leadership, this individual will contribute to the global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions. This person will serve on the Data & Analytics Core Team as the Marketing Lead for feature enhancements and sustaining programs and partner with cross-functional members to ensure timely execution of milestones. This individual will help define and drive the integration of the data and analytics portfolio within the broader BD Incada strategy, advancing a connected ecosystem that delivers greater.
Key Responsibilities
- Manage designated product portfolios including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions to support revenue growth, market adoption, and customer satisfaction
- Support field training programs, customer engagement strategies, marketing collateral, and sales enablement resources
- Develop and execute portfolio marketing initiatives that strengthen customer awareness, improve adoption, and support strategic growth initiatives
- Partner with Quality, Regulatory Affairs, and Operations teams to resolve product issues, support investigations, manage corrective actions and minimize customer impact
- Monitor competitive activity, market trends, customer insights, and business performance metrics, providing recommendations to improve portfolio performance and inform portfolio roadmap
- Serve as Marketing Core Team Lead for Data & Analytics enhancements and sustaining programs, partnering with Product Management and the Data & Analytics Core Team to prioritize and execute the product roadmap and commercial strategy
- Partner with Data & Analytics marketing leads across the Pharmacy Automation portfolio to align strategy and investment priorities, supporting achievement of budget and ASR commitments while driving sustainable long-term growth across customer segments
Required Qualifications
- Bachelor's degree in Business Administration, Marketing, Communications or equivalent required
- MBA or other relevant advanced degree preferred
- 1+ years of experience in Marketing, Product Management, Business Development, Sales, Strategy, Data & Analytics, or a related commercial function preferred
- Demonstrated ability to develop and sustain strong cross-functional partnerships and positive stakeholder relationships
- Effective written and verbal communication skills, with the ability to collaborate across cross-functional teams
- Proven organizational and project management skills, with the ability to manage multiple priorities and deadlines
- Ability to interpret data, identify trends, and support business decision-making
- Ability to travel up to 25%
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA NC - Durham - Roche DriveAdditional Locations
Work Shift
Perfil de Éxito
¿Qué distingue a los profesionales de Marketing exitosos? Es probable que prosperes en Marketing en BD si eres:
- Orientado/a a resultados
- Iniciativa propia
- Estratégico/a
- Colaborativo/a
- Imaginativo/a
- Adaptable
¿Listo/a para generar un impacto?
En BD, el marketing es un motor de crecimiento. Este es un entorno para profesionales de marketing que buscan influencia y responsabilidad. Trabajarás en estrecha colaboración con los equipos de ventas, I+D y liderazgo para dar vida a las estrategias, respaldado/a por datos sólidos, marcas confiables y la libertad de innovar con propósito.
Descubre cómo el trabajo de BD genera un impacto real y humano en la vida de los pacientes — exactamente el tipo de narrativa poderosa que los profesionales de marketing de BD amplifican cada día.
Escucha de nuestros asociados
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"Había escuchado cosas muy buenas sobre BD y la cultura dentro de la empresa. Cuando me reuní con el reclutador, quise asegurarme de que la conversación fuera tanto sobre si BD era una buena opción para mí como sobre si yo era una buena opción para la compañía. Realmente no puedo dejar de destacar lo increíble que es la cultura de BD."
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"En BD, tengo la libertad de mantenerme curioso, buscar retroalimentación y adoptar la innovación. Esta cultura me motiva a salir de mi zona de confort y entregar resultados significativos. Lo que realmente distingue a BD es cómo las perspectivas diversas no solo son bienvenidas, sino celebradas—lo que conduce a soluciones más innovadoras y un sentido más fuerte de unidad. Aquí, desafiar el status quo va de la mano con el respeto mutuo y el apoyo al crecimiento de cada uno."
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"Hay tantas oportunidades aquí. No es probable que nos quedemos sin áreas para apoyar y educar a nuestros clientes y ayudar a mejorar el cuidado del paciente en BD. Además de mi propio crecimiento, he visto a muchos compañeros avanzar dentro de la organización con oportunidades adicionales. No hay un solo día en que no sea desafiada aquí."
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"'En BD, nuestra cultura de aprendizaje continuo y mentalidad de crecimiento nos empodera para prosperar en nuestros roles. A través del desarrollo continuo y la colaboración interfuncional, mejoramos nuestras habilidades y conocimiento de productos—impulsando la innovación y la excelencia operacional. Al adoptar la adaptabilidad y la responsabilidad, amplificamos nuestro impacto, entregando valor excepcional tanto dentro de la organización como a los clientes que servimos, promoviendo la excelencia en soluciones de salud."
Parece que aún no has visto ninguna vacante. Busca oportunidades abiertas ahora mismo.
Parece que aún no has guardado ninguna vacante. Busca oportunidades abiertas ahora mismo.
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