Associate Product Marketing Manager, Data & Analytics Solutions
In-Office, Durham, NC
- Job ID
- R-558211
- Category
- Marketing
- Location
- Durham, North Carolina
Build a marketing career where strategy, creativity and commercial impact converge
At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.
Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
BD Parata's Global Platform Team is seeking an Associate Product Marketing Manager, Data & Analytics Solutions, to support the strategy, commercialization, and lifecycle management of data-driven solutions across the rapidly growing Pharmacy Automation business.
Reporting directly to the Associate Director, Upstream Marketing and working under the guidance of product leadership, this individual will contribute to the global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions. This person will serve on the Data & Analytics Core Team as the Marketing Lead for feature enhancements and sustaining programs and partner with cross-functional members to ensure timely execution of milestones. This individual will help define and drive the integration of the data and analytics portfolio within the broader BD Incada strategy, advancing a connected ecosystem that delivers greater.
Key Responsibilities
- Manage designated product portfolios including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions to support revenue growth, market adoption, and customer satisfaction
- Support field training programs, customer engagement strategies, marketing collateral, and sales enablement resources
- Develop and execute portfolio marketing initiatives that strengthen customer awareness, improve adoption, and support strategic growth initiatives
- Partner with Quality, Regulatory Affairs, and Operations teams to resolve product issues, support investigations, manage corrective actions and minimize customer impact
- Monitor competitive activity, market trends, customer insights, and business performance metrics, providing recommendations to improve portfolio performance and inform portfolio roadmap
- Serve as Marketing Core Team Lead for Data & Analytics enhancements and sustaining programs, partnering with Product Management and the Data & Analytics Core Team to prioritize and execute the product roadmap and commercial strategy
- Partner with Data & Analytics marketing leads across the Pharmacy Automation portfolio to align strategy and investment priorities, supporting achievement of budget and ASR commitments while driving sustainable long-term growth across customer segments
Required Qualifications
- Bachelor's degree in Business Administration, Marketing, Communications or equivalent required
- MBA or other relevant advanced degree preferred
- 1+ years of experience in Marketing, Product Management, Business Development, Sales, Strategy, Data & Analytics, or a related commercial function preferred
- Demonstrated ability to develop and sustain strong cross-functional partnerships and positive stakeholder relationships
- Effective written and verbal communication skills, with the ability to collaborate across cross-functional teams
- Proven organizational and project management skills, with the ability to manage multiple priorities and deadlines
- Ability to interpret data, identify trends, and support business decision-making
- Ability to travel up to 25%
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA NC - Durham - Roche DriveAdditional Locations
Work Shift
Success Profile
What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:
- Results driven
- Self-starter
- Strategic
- Collaborative
- Imaginative
- Adaptable
Ready to make an impact?
At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.
Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.
Hear from Our Associates
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"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."
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"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."
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"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."
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"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."
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