Job Description Summary
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a makerof possible with us.
As the Director of Strategy & Business Development, you will play a critical role in driving growth and innovation within the Specimen Management business. This individual will lead strategic initiatives focused on opportunity identification & evaluation, external partnerships, strategic (upstream) marketing, and new product innovation. The role requires a strong blend of business acumen, strategic thinking, and relationship-building skills to identify and execute opportunities that align with organizational goals.
The Director of Strategy & Business Development is responsible for leading the opportunity identification & evaluation, upstream marketing, and external partnerships efforts primarily focused on new product innovation for the Specimen Management business.
The Director of Strategy & Development is a critical role within Specimen Management. This person will be a member of a dedicated cross-functional strategic innovation team (including R&D and medical affairs), responsible for developing and delivering upon the innovation strategy to drive transformational growth opportunities. High-potential candidates should have strong leadership qualities and competency. This individual will be leading efforts among strong cross functional teams.
Key capabilities needed:
1.Strategic Innovation Leadership – Define and execute growth-focused innovation strategies, identifying white space opportunities and shaping upstream marketing direction.
2.Opportunity Assessment & Business Case Development – Build robust investment cases through market analysis, financial modeling, and risk evaluation.
3.Customer & Market Insight Generation – Lead Voice of Customer (VOC) research and competitive analysis to uncover unmet needs and inform product innovation.
4.Cross-Functional Collaboration & Influence – Align and inspire diverse teams (R&D, Marketing, Medical Affairs) to deliver innovation projects and strategic objectives.
5.Healthcare Industry & New Product Development Expertise – Deep understanding of market dynamics, emerging technologies, and clinical needs within medical devices, diagnostics, or life sciences.
Key responsibilities will include:
Works with business and R&D leadership to establish the short-term and long-term innovation strategy for the business
Prepares and presents new business opportunities to senior leaders based on detailed financial analysis, market opportunity, revenue potential, IP, and technological assessment
Conducts market research (technologies, procedures, competitive positions, pricing, segmentation, positioning, etc.) to identify unmet needs, with a heavy emphasis on collecting Voice of the Customer (VOC) through interviews, surveys, ethnographic research, etc.
Effectively partners and collaborates with business and corporate R&D, Medical Affairs, Business Development, Regional Marketing and teams and other functions to ensure development and execution/progression of innovation projects across all stages of product development
Maintains a broad and deep understanding of the Specimen Management space including market trends, competitive landscape, technology trends, current and emerging clinical needs, and white space opportunities
Collaborates on developing a framework and set of metrics to harmonize how we view, prioritize and approach our innovation hunting grounds and opportunities
Education/Experience Requirements:
BS/BA in business, science, marketing, or health care is required
MBA with concentration in marketing, strategy or finance is strongly preferred
Previous 2-3 years of management consulting experience preferred
Minimum of 5 years of experience in marketing, innovation, or corporate strategy
Track record of delivering upon project and strategic business objectives in roles of increasing responsibility
Experience in new product development, innovation and business development
Experience in gathering customer insights through quantitative and qualitative market research
Skilled at developing marketing models and business cases for investment
Demonstrated ability to lead cross-functional teams
Healthcare industry experience (Medical Device, Diagnostic or Life Science Industry experience is a plus)
Travel required (25%)
Strategic thinker with a growth mindset and strong influencing skills
Highly self-motivated, execution and results-focused leader with the ability to thrive in fast-paced environment and shape the strategic direction of the business
Strong action-orientation with ability to effectively prioritize and multi-task to balance diverse needs of the business
Highly analytical with ability to follow the dynamic changes within the market and identify key trends and opportunities for accelerated growth and market modeling
Strong customer orientation with ability to effectively understand unmet needs by stakeholder to inform a solid fact base and strategic focus of the business
Ability to make recommendations to senior leaders based on the assessment of the financial opportunity, IP, medical need, associated risks, and potential for revenue generation
Excellent communication, interpersonal and persuasion skills; the ability to understand and communicate effectively with individuals from a broad range of business and technical disciplines and an ability to influence and inspire these groups to achieve the program objectives
Creative and results-oriented problem solver who demonstrates logical basis for recommendations
An ability to have a consistent, positive, motivating influence on the performance of those individuals with whom they work
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information
169,700.00 - 305,700.00 USD Annual
Required Skills
Optional Skills
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Primary Work Location
USA NJ - Franklin LakesAdditional Locations
Work Shift
At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information
$169,700.00 - $305,700.00 USD AnnualRecommend
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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ