Marketing Manager - Diagnostics

Field, Multiple Locations

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Job ID: R-549824
Category: Marketing
Location: Multiple Locations

Construye una carrera en marketing donde la estrategia, la creatividad y el impacto comercial convergen

En BD, los profesionales de Marketing definen cómo las soluciones de salud son comprendidas, adoptadas y confiadas. Traducirás innovación de vanguardia en valor claro – trabajando a través de marcas, portafolios y mercados para impulsar el crecimiento, fortalecer el engagement con clientes y apoyar mejores resultados para los pacientes.

Ya sea que tu experiencia provenga del ámbito digital, gestión de productos, desarrollo de negocios, comunicaciones o marketing comercial, BD ofrece la escala, los recursos y la autonomía para construir ideas que generen resultados – y una carrera que continúa avanzando. Al unirte a una de las compañías de tecnología médica más grandes del mundo, darás forma a soluciones que influyen en los sistemas de salud a nivel global.

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Lead the marketing strategy for a growing Diagnostics business and help shape the future of Microbiology, Molecular Diagnostics and Laboratory Automation across ANZ.

As Marketing Manager – Diagnostics ANZ, you'll lead a talented marketing team while driving the strategy, growth and commercial performance of a highly specialised diagnostics portfolio.

This is a rare opportunity to influence a business at a pivotal stage of its growth journey. You'll work across Microbiology, Molecular Diagnostics, Laboratory Automation and Informatics, partnering with Sales leaders, key opinion leaders and global stakeholders to bring new technologies to market and drive meaningful commercial outcomes.

You'll have the opportunity to shape strategy, develop emerging marketing talent and play a key role in defining how the Diagnostics business continues to evolve following the transition to Waters ownership.

Your Day-to-Day

You will combine strategic leadership with hands-on commercial execution across a highly specialised diagnostics portfolio.

You will:

Lead the ANZ marketing strategy across the Diagnostics business, aligning local execution with regional and global priorities
Develop and execute portfolio strategies across Microbiology, Molecular Diagnostics, Laboratory Automation and Informatics
Lead and develop a high-performing marketing team, creating clear development pathways and building future capability
Partner closely with Sales leadership to ensure strong alignment between marketing initiatives and commercial objectives
Identify opportunities for portfolio growth, market expansion and business development
Evaluate market trends, customer insights and competitive activity to inform strategic decisions
Drive successful product launches and commercialisation activities across ANZ
Build and maintain strong relationships with pathology laboratories, laboratory managers, pathologists and key opinion leaders
Support the development of local clinical evidence, publications and customer advocacy programs
Lead participation at industry conferences, symposiums and customer events
Own the tender process and support strategic commercial opportunities
Own the S&OP process, ensuring accurate forecasting and alignment across commercial and operational teams
Collaborate with Product Specialists, Key Account Managers and commercial leaders to drive portfolio performance
Partner with regional and global stakeholders to ensure local market needs are represented and addressed

You will spend time in the field alongside Sales teams and customers, ensuring strategies translate into real customer impact and commercial outcomes.

About You

You understand the diagnostics market and know how to turn customer insights into commercial opportunities.

You may currently be leading complex portfolios and influencing teams without the formal leadership title, or be an established marketing leader looking for broader portfolio ownership and strategic impact.

You'll bring:

Marketing, Product Management or Commercial experience within Diagnostics, Life Sciences, Medical Devices or Healthcare
A solid understanding of the Microbiology/Molecular Diagnostics or Pathology industry.
Experience managing complex technical product portfolios
Strong stakeholder management and influencing capability
Experience partnering closely with Sales teams to drive commercial outcomes
Leadership experience or demonstrated ability to coach and develop others
Strong strategic thinking and commercial acumen
Excellent communication and presentation skills
Experience developing and executing portfolio or go-to-market strategies
The ability to translate customer and market insights into practical business actions

Why Waters?

Waters is the world's leading specialty measurement company, helping customers across life sciences, diagnostics, materials science and food testing unlock critical insights through innovation and technology.

You'll join a growing Diagnostics business with significant opportunity across Laboratory Automation, Molecular Diagnostics and Informatics. This is a role with genuine visibility across ANZ, APAC and Global teams, where your ideas, leadership and commercial thinking will directly influence business performance.

You'll also have the opportunity to develop a talented team, shape future capability and help define the next phase of growth for the Diagnostics business.

What's in It for You

Lead a high-performing marketing team across ANZ
Ownership of strategically important Diagnostics portfolios
Exposure to ANZ, APAC and Global stakeholders
Opportunity to influence the growth of Laboratory Automation and Informatics solutions
Strong career development pathways within a global organisation
The chance to develop emerging marketing talent and build future capability
A highly visible leadership role with genuine commercial impact

Ready to Make Your Mark?

If you're ready to lead strategy, develop people and drive growth across a specialised Diagnostics portfolio, we'd love to hear from you. Apply today and take the next step in your marketing leadership career.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

AUS Sydney - North Ryde

Additional Locations

AUS Melbourne

Work Shift

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Perfil de Éxito

¿Qué distingue a los profesionales de Marketing exitosos? Es probable que prosperes en Marketing en BD si eres:

Orientado/a a resultados
Iniciativa propia
Estratégico/a
Colaborativo/a
Imaginativo/a
Adaptable

¿Listo/a para generar un impacto?

En BD, el marketing es un motor de crecimiento. Este es un entorno para profesionales de marketing que buscan influencia y responsabilidad. Trabajarás en estrecha colaboración con los equipos de ventas, I+D y liderazgo para dar vida a las estrategias, respaldado/a por datos sólidos, marcas confiables y la libertad de innovar con propósito.

Descubre cómo el trabajo de BD genera un impacto real y humano en la vida de los pacientes — exactamente el tipo de narrativa poderosa que los profesionales de marketing de BD amplifican cada día.

Escucha de nuestros asociados

"Había escuchado cosas muy buenas sobre BD y la cultura dentro de la empresa. Cuando me reuní con el reclutador, quise asegurarme de que la conversación fuera tanto sobre si BD era una buena opción para mí como sobre si yo era una buena opción para la compañía. Realmente no puedo dejar de destacar lo increíble que es la cultura de BD."

Jessica Pryor

Gerente Senior, Marketing HealthSight – San Diego, CA, Estados Unidos
"En BD, tengo la libertad de mantenerme curioso, buscar retroalimentación y adoptar la innovación. Esta cultura me motiva a salir de mi zona de confort y entregar resultados significativos. Lo que realmente distingue a BD es cómo las perspectivas diversas no solo son bienvenidas, sino celebradas—lo que conduce a soluciones más innovadoras y un sentido más fuerte de unidad. Aquí, desafiar el status quo va de la mano con el respeto mutuo y el apoyo al crecimiento de cada uno."

Fathul Munir Darosa

Gerente de Producto – Yakarta, Indonesia
"Hay tantas oportunidades aquí. No es probable que nos quedemos sin áreas para apoyar y educar a nuestros clientes y ayudar a mejorar el cuidado del paciente en BD. Además de mi propio crecimiento, he visto a muchos compañeros avanzar dentro de la organización con oportunidades adicionales. No hay un solo día en que no sea desafiada aquí."

Shannon Hillyer

Directora Senior, Soluciones Globales para Clientes
"'En BD, nuestra cultura de aprendizaje continuo y mentalidad de crecimiento nos empodera para prosperar en nuestros roles. A través del desarrollo continuo y la colaboración interfuncional, mejoramos nuestras habilidades y conocimiento de productos—impulsando la innovación y la excelencia operacional. Al adoptar la adaptabilidad y la responsabilidad, amplificamos nuestro impacto, entregando valor excepcional tanto dentro de la organización como a los clientes que servimos, promoviendo la excelencia en soluciones de salud."

Inn Yuan Lai

Product Manager, Gestión de Muestras – Singapur, Sudeste Asiático