Marketing Manager - Diagnostics
Field, Multiple Locations
- Job ID
- R-549824
- Category
- Marketing
- Location
- Multiple Locations
Build a marketing career where strategy, creativity and commercial impact converge
At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.
Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Lead the marketing strategy for a growing Diagnostics business and help shape the future of Microbiology, Molecular Diagnostics and Laboratory Automation across ANZ.
As Marketing Manager – Diagnostics ANZ, you'll lead a talented marketing team while driving the strategy, growth and commercial performance of a highly specialised diagnostics portfolio.
This is a rare opportunity to influence a business at a pivotal stage of its growth journey. You'll work across Microbiology, Molecular Diagnostics, Laboratory Automation and Informatics, partnering with Sales leaders, key opinion leaders and global stakeholders to bring new technologies to market and drive meaningful commercial outcomes.
You'll have the opportunity to shape strategy, develop emerging marketing talent and play a key role in defining how the Diagnostics business continues to evolve following the transition to Waters ownership.
Your Day-to-Day
You will combine strategic leadership with hands-on commercial execution across a highly specialised diagnostics portfolio.
You will:
- Lead the ANZ marketing strategy across the Diagnostics business, aligning local execution with regional and global priorities
- Develop and execute portfolio strategies across Microbiology, Molecular Diagnostics, Laboratory Automation and Informatics
- Lead and develop a high-performing marketing team, creating clear development pathways and building future capability
- Partner closely with Sales leadership to ensure strong alignment between marketing initiatives and commercial objectives
- Identify opportunities for portfolio growth, market expansion and business development
- Evaluate market trends, customer insights and competitive activity to inform strategic decisions
- Drive successful product launches and commercialisation activities across ANZ
- Build and maintain strong relationships with pathology laboratories, laboratory managers, pathologists and key opinion leaders
- Support the development of local clinical evidence, publications and customer advocacy programs
- Lead participation at industry conferences, symposiums and customer events
- Own the tender process and support strategic commercial opportunities
- Own the S&OP process, ensuring accurate forecasting and alignment across commercial and operational teams
- Collaborate with Product Specialists, Key Account Managers and commercial leaders to drive portfolio performance
- Partner with regional and global stakeholders to ensure local market needs are represented and addressed
You will spend time in the field alongside Sales teams and customers, ensuring strategies translate into real customer impact and commercial outcomes.
About You
You understand the diagnostics market and know how to turn customer insights into commercial opportunities.
You may currently be leading complex portfolios and influencing teams without the formal leadership title, or be an established marketing leader looking for broader portfolio ownership and strategic impact.
You'll bring:
- Marketing, Product Management or Commercial experience within Diagnostics, Life Sciences, Medical Devices or Healthcare
- A solid understanding of the Microbiology/Molecular Diagnostics or Pathology industry.
- Experience managing complex technical product portfolios
- Strong stakeholder management and influencing capability
- Experience partnering closely with Sales teams to drive commercial outcomes
- Leadership experience or demonstrated ability to coach and develop others
- Strong strategic thinking and commercial acumen
- Excellent communication and presentation skills
- Experience developing and executing portfolio or go-to-market strategies
- The ability to translate customer and market insights into practical business actions
Why Waters?
Waters is the world's leading specialty measurement company, helping customers across life sciences, diagnostics, materials science and food testing unlock critical insights through innovation and technology.
You'll join a growing Diagnostics business with significant opportunity across Laboratory Automation, Molecular Diagnostics and Informatics. This is a role with genuine visibility across ANZ, APAC and Global teams, where your ideas, leadership and commercial thinking will directly influence business performance.
You'll also have the opportunity to develop a talented team, shape future capability and help define the next phase of growth for the Diagnostics business.
What's in It for You
- Lead a high-performing marketing team across ANZ
- Ownership of strategically important Diagnostics portfolios
- Exposure to ANZ, APAC and Global stakeholders
- Opportunity to influence the growth of Laboratory Automation and Informatics solutions
- Strong career development pathways within a global organisation
- The chance to develop emerging marketing talent and build future capability
- A highly visible leadership role with genuine commercial impact
Ready to Make Your Mark?
If you're ready to lead strategy, develop people and drive growth across a specialised Diagnostics portfolio, we'd love to hear from you. Apply today and take the next step in your marketing leadership career.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
.
Primary Work Location
AUS Sydney - North RydeAdditional Locations
AUS MelbourneWork Shift
Success Profile
What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:
- Results driven
- Self-starter
- Strategic
- Collaborative
- Imaginative
- Adaptable
Ready to make an impact?
At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.
Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.
Hear from Our Associates
-
"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."
-
"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."
-
"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."
-
"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."
Looks like you haven't viewed any jobs yet, search open opportunities now.
Looks like you haven't saved any jobs yet, search open opportunities now.
Join Our Talent Pool
Sign up to get the latest company news, events, and future opportunities straight to your inbox.
Sign Up for Job Alerts
Create a job alert to be notified when positions that match your skills and location become available.