Job Description Summary

The Manager, Market Intelligence and Insights will serve as a strategic partner for our Canada Market Intelligence and Insights Hub and will be responsible for driving customer optimization and consolidating market intelligence to support strategic decision-making across the organization. This role is critical for advancing our understanding of market dynamics, customer segmentation, and predictive analytics. The Manager will act as a significant contributor to the delivery of cross business objectives like expanding the depth and breadth of our individual BU offering, accelerating growth through collaboration across the various BDX portfolios and driving key growth initiatives through targeted metrics.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Job Responsibilites

As the digital subject matter expert for the Canadian team, this individual will provide strategic guidance and develop the direction and transformation of the digital function while collaborating global and regional partners. This role will:

• Develop and implement sophisticated customer segmentation strategies to identify key customer groups and their behaviors.
• Utilize advanced data analytics and research techniques to create detailed customer profiles and personas that drive targeted marketing and product development efforts.
• Monitor and analyze industry trends, market dynamics, and competitive landscapes.
• Generate actionable insights and strategic recommendations to help the organization stay ahead of market changes and identify new opportunities for growth.
• Utilize data mining techniques to uncover patterns, correlations, and insights that inform business strategies and decision-making processes.
• Develop and implement predictive models to forecast customer behavior, market trends, and business outcomes.
• Leverage advanced analytics to provide insights that drive customer optimization, enhance engagement strategies, and improve overall business performance.
• Aggregate and synthesize market intelligence from multiple sources to create comprehensive reports and dashboards.
• Communicate findings and recommendations to key stakeholders in a clear and actionable format, ensuring alignment with business objectives.
• Ensure research methodologies are rigorous and findings are validated and reliable.
• Create organizational wide reports that support common themes and opportunities to drive One BD.

Knowledge & Skills:

• Expertise in data management, statistical analysis, and predictive modeling techniques.
• Excellent analytical, problem-solving, and communication skills.
• Ability to translate complex data into actionable insights and strategic recommendations.
• Strong leadership skills with experience managing research teams and projects.

Minimum Requirement:

• Bachelor’s degree in Business, Market Research, Marketing or related field

• Proven experience in market intelligence, data analytics, or a similar role, with a strong track record of using data to drive business outcomes.

• Experience in Project Manager, possible certification in PROSCI.

• Travel requirement varies up to 15% depending upon opportunity and complexity.

Preferred Qualifications:

• Master’s degree or advanced certification preferred.
• Experience with pricing excellence is an asset.
• Pipeline understanding along with Research and Development Environmental Knowledge is an asset.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. 

To learn more about BD visit https://bd.com/careers

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Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577.

Required Skills

Optional Skills

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Primary Work Location

CAN Mississauga - Derry Road West

Additional Locations

Work Shift