SEA Marketing Manager, Peripheral Vascular

In-Office, Singapore, Singapore

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Job ID: R-551965
Category: Marketing
Location: Singapur, Singapur

Construye una carrera en marketing donde la estrategia, la creatividad y el impacto comercial convergen

En BD, los profesionales de Marketing definen cómo las soluciones de salud son comprendidas, adoptadas y confiadas. Traducirás innovación de vanguardia en valor claro – trabajando a través de marcas, portafolios y mercados para impulsar el crecimiento, fortalecer el engagement con clientes y apoyar mejores resultados para los pacientes.

Ya sea que tu experiencia provenga del ámbito digital, gestión de productos, desarrollo de negocios, comunicaciones o marketing comercial, BD ofrece la escala, los recursos y la autonomía para construir ideas que generen resultados – y una carrera que continúa avanzando. Al unirte a una de las compañías de tecnología médica más grandes del mundo, darás forma a soluciones que influyen en los sistemas de salud a nivel global.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Product Management & Marketing Activities:

Develop and iterate marketing plans for assigned portfolio(s) which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate’s guidance
Create and drive market shaping and market development initiatives to maximize therapy reach
Collaborate with Health Economics and Outcomes Research team, Medical Affairs and Strategic Marketing to optimize portfolio and address unmet market needs
Ensure smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers and distributors
Organise and co-ordinate all aspects of product promotional campaigns and / or participation in 3rd party conferences
Measure effectiveness of marketing plan and campaigns, and pivot accordingly
Design and execute digital campaigns

Market Knowledge:

Possesses thorough understanding of local healthcare policies, and industry and market macrotrends which would impact market access and marketing strategy
Acquire / demonstrate excellent knowledge and understanding of competitive landscape, patient journey, buying process required to inform marketing strategy and thereby achieve sustainable profitability
Conduct or acquire market research for relevant data and information required to validate marketing initiatives

Budgeting & Forecasting:

Participate in budgeting and forecasting process
Establish and maintain effective and valid product portfolio forecasting
Manage and optimize resource allocation i.e., assigned expense budget for marketing activities for assigned Divisional product portfolios

Product Knowledge and Training:

Develop and maintain superior product knowledge and provide regular product training to sales team and customers
Maintain high level of sales competency through regular product training and develop and enhance sales team’s clinical selling skills to communicate product value propositions effectively

Relationship Management:

Manage relationships with Divisional marketing, sales organization, marketing agencies to implement the marketing & branding activities
Establish professional relationships with key opinion leaders and customers to ensure high level of customer centricity in marketing plans

Our Requirements

Bachelor’s Degree in Marketing or industry-related discipline (MBA is an advantage)
Minimum 3 years’ experience in marketing in medical device industry, in demonstrating strategic thinking and successful implementation of marketing strategies
Prior sales experience in Peripheral Vascular/Arterial Portfolio is required
Possesses strong drive to succeed, reflected by proven track record
Experience working with distributors would be an advantage
Possesses strong business acumen and excellent presentation skills (both oral and written)
Able to undertake at least 40% travel

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

SGP The Strategy

Additional Locations

Work Shift

Aplicar

Perfil de Éxito

¿Qué distingue a los profesionales de Marketing exitosos? Es probable que prosperes en Marketing en BD si eres:

Orientado/a a resultados
Iniciativa propia
Estratégico/a
Colaborativo/a
Imaginativo/a
Adaptable

¿Listo/a para generar un impacto?

En BD, el marketing es un motor de crecimiento. Este es un entorno para profesionales de marketing que buscan influencia y responsabilidad. Trabajarás en estrecha colaboración con los equipos de ventas, I+D y liderazgo para dar vida a las estrategias, respaldado/a por datos sólidos, marcas confiables y la libertad de innovar con propósito.

Descubre cómo el trabajo de BD genera un impacto real y humano en la vida de los pacientes — exactamente el tipo de narrativa poderosa que los profesionales de marketing de BD amplifican cada día.

Escucha de nuestros asociados

"Había escuchado cosas muy buenas sobre BD y la cultura dentro de la empresa. Cuando me reuní con el reclutador, quise asegurarme de que la conversación fuera tanto sobre si BD era una buena opción para mí como sobre si yo era una buena opción para la compañía. Realmente no puedo dejar de destacar lo increíble que es la cultura de BD."

Jessica Pryor

Gerente Senior, Marketing HealthSight – San Diego, CA, Estados Unidos
"En BD, tengo la libertad de mantenerme curioso, buscar retroalimentación y adoptar la innovación. Esta cultura me motiva a salir de mi zona de confort y entregar resultados significativos. Lo que realmente distingue a BD es cómo las perspectivas diversas no solo son bienvenidas, sino celebradas—lo que conduce a soluciones más innovadoras y un sentido más fuerte de unidad. Aquí, desafiar el status quo va de la mano con el respeto mutuo y el apoyo al crecimiento de cada uno."

Fathul Munir Darosa

Gerente de Producto – Yakarta, Indonesia
"Hay tantas oportunidades aquí. No es probable que nos quedemos sin áreas para apoyar y educar a nuestros clientes y ayudar a mejorar el cuidado del paciente en BD. Además de mi propio crecimiento, he visto a muchos compañeros avanzar dentro de la organización con oportunidades adicionales. No hay un solo día en que no sea desafiada aquí."

Shannon Hillyer

Directora Senior, Soluciones Globales para Clientes
"'En BD, nuestra cultura de aprendizaje continuo y mentalidad de crecimiento nos empodera para prosperar en nuestros roles. A través del desarrollo continuo y la colaboración interfuncional, mejoramos nuestras habilidades y conocimiento de productos—impulsando la innovación y la excelencia operacional. Al adoptar la adaptabilidad y la responsabilidad, amplificamos nuestro impacto, entregando valor excepcional tanto dentro de la organización como a los clientes que servimos, promoviendo la excelencia en soluciones de salud."

Inn Yuan Lai

Product Manager, Gestión de Muestras – Singapur, Sudeste Asiático