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SEA Marketing Manager, Peripheral Vascular

In-Office, Singapore, Singapore

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Job ID
R-551965
Category
Marketing
Location
Singapore, Singapore

Build a marketing career where strategy, creativity and commercial impact converge

At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.

Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. 

Become a maker of possible with us!

Product Management & Marketing Activities:

  • Develop and iterate marketing plans for assigned portfolio(s) which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate’s guidance
  • Create and drive market shaping and market development initiatives to maximize therapy reach
  • Collaborate with Health Economics and Outcomes Research team, Medical Affairs and Strategic Marketing to optimize portfolio and address unmet market needs
  • Ensure smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers and distributors
  • Organise and co-ordinate all aspects of product promotional campaigns and / or participation in 3rd party conferences
  • Measure effectiveness of marketing plan and campaigns, and pivot accordingly
  • Design and execute digital campaigns

Market Knowledge:

  • Possesses thorough understanding of local healthcare policies, and industry and market macrotrends which would impact market access and marketing strategy
  • Acquire / demonstrate excellent knowledge and understanding of competitive landscape, patient journey, buying process required to inform marketing strategy and thereby achieve sustainable profitability
  • Conduct or acquire market research for relevant data and information required to validate marketing initiatives

Budgeting & Forecasting:

  • Participate in budgeting and forecasting process
  • Establish and maintain effective and valid product portfolio forecasting
  • Manage and optimize resource allocation i.e., assigned expense budget for marketing activities for assigned Divisional product portfolios

Product Knowledge and Training:

  • Develop and maintain superior product knowledge and provide regular product training to sales team and customers
  • Maintain high level of sales competency through regular product training and develop and enhance sales team’s clinical selling skills to communicate product value propositions effectively

Relationship Management:

  • Manage relationships with Divisional marketing, sales organization, marketing agencies to implement the marketing & branding activities
  • Establish professional relationships with key opinion leaders and customers to ensure high level of customer centricity in marketing plans

Our Requirements

  • Bachelor’s Degree in Marketing or industry-related discipline (MBA is an advantage)
  • Minimum 3 years’ experience in marketing in medical device industry, in demonstrating strategic thinking and successful implementation of marketing strategies
  • Prior sales experience in Peripheral Vascular/Arterial Portfolio is required
  • Possesses strong drive to succeed, reflected by proven track record
  • Experience working with distributors would be an advantage
  • Possesses strong business acumen and excellent presentation skills (both oral and written)
  • Able to undertake at least 40% travel

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

SGP The Strategy

Additional Locations

Work Shift

Apply Now

Success Profile

What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:

  • Results driven
  • Self-starter
  • Strategic
  • Collaborative
  • Imaginative
  • Adaptable

Ready to make an impact?

At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.

Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.

Hear from Our Associates

  • "I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."

  • "At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."

  • "There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."

  • "At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."

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