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EMEA Events & Tradeshow Specialist

Onsite, Multiple Locations

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Job ID
R-557690
Category
Marketing
Location
Multiple Locations

Construye una carrera en marketing donde la estrategia, la creatividad y el impacto comercial convergen

En BD, los profesionales de Marketing definen cómo las soluciones de salud son comprendidas, adoptadas y confiadas. Traducirás innovación de vanguardia en valor claro – trabajando a través de marcas, portafolios y mercados para impulsar el crecimiento, fortalecer el engagement con clientes y apoyar mejores resultados para los pacientes.

Ya sea que tu experiencia provenga del ámbito digital, gestión de productos, desarrollo de negocios, comunicaciones o marketing comercial, BD ofrece la escala, los recursos y la autonomía para construir ideas que generen resultados – y una carrera que continúa avanzando. Al unirte a una de las compañías de tecnología médica más grandes del mundo, darás forma a soluciones que influyen en los sistemas de salud a nivel global.

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the Role

  • This is an individual-contributor role combining regional event planning with hands-on operational delivery, vendor management, budget stewardship, lead-capture coordination and performance measurement. The role ensures that event investments are aligned with EMEA business priorities and integrated campaign plans, while delivering a consistent, compliant and high-quality customer experience. The Events & Tradeshow Manager serves as the EMEA events and congresses point of contact and works closely with regional portfolio and segment marketers, Sales, Commercial Excellence, campaign activation, content marketing, scientific and medical experts, country and hub teams, Global Marketing, procurement, agencies, event organizers and approval stakeholders. 

Job Responsibilities:

  • Own and maintain the integrated EMEA events and congresses calendar, ensuring visibility of strategic regional, global and priority local activities. 
  • Partner with portfolio, segment, sales and country teams to assess event opportunities, define objectives and prioritize participation based on strategic relevance, customer needs, campaign alignment, resource requirements and expected business impact.
  • Lead end-to-end planning and delivery of approximately 40 EMEA events and congresses annually (small to major), together with priority local events and EMEA support for selected global programs.
  • Develop event activation plans covering sponsorship deliverables, booth experience, scientific and commercial content, demonstrations, staffing, customer meetings, pre-event promotion, onsite engagement, lead capture and post-event follow-up.
  • Coordinate logistics including contracts, exhibition space, booth design and build, equipment, product and material shipments, storage, travel, accommodation, badges, services, staffing plans and onsite schedules.
  • Select, brief and manage event agencies, booth builders, logistics providers, venues and other suppliers; monitor timelines, quality, risk, sustainability, cost and delivery performance.
  • Manage the assigned EMEA event budget, including annual planning, estimates, purchase processes, negotiation, commitment tracking, invoice reconciliation, budget forecasting and optimization of shared assets and resources. 
  • Create repeatable event toolkits, timelines, checklists, briefing templates and operating standards that improve consistency and efficiency across EMEA.
  • Coordinate event-related content and creative requirements ensuring consistent messaging, brand application and customer experience with internal stakeholders. 
  • Coordinate the post events debriefs with internal stakeholders.
  • Define lead-capture requirements with the Omnichannel specialists; oversee onsite capture, data-quality checks, SFDC campaign alignment, handovers to hubs and timely follow-up from Salespeople.
  • Ensure event participation complies with internal policies and applicable legal, regulatory, privacy, promotional, health-and-safety, sustainability and organizer requirements. 
  • Act as the EMEA interface for Global Marketing and global event teams, supporting global events hosted in the region and sharing the EMEA calendar, requirements and regional insights.
  • Define event KPIs and lead post-event reviews covering participation, engagement, lead volume and quality, follow-up, campaign contribution, budget performance and lessons learned.
  • Use event performance, stakeholder feedback and operational learning to recommend portfolio, investment and process improvements for future cycles.


Job Qualifications:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Experience in event marketing, congress management, field marketing or customer-engagement programs in a B2B environment.
  • Demonstrated experience managing multiple events across countries, including complex congresses, trade shows, roadshows or customer programs.
  • Strong project-management capability, with evidence of managing interdependent workstreams, deadlines, suppliers and stakeholders.
  • Experience managing event budgets, purchase processes, cost tracking and supplier negotiation.
  • Experience coordinating lead capture, post-event follow-up and event reporting in collaboration with Sales and marketing operations teams.
  • Ability to work effectively across global, regional and local teams in a highly matrixed organization.
  • Fluent in English; additional European languages (e.g., German, French, Spanish) are highly desirable.
  • Willingness and ability to travel extensively across the EMEA region (40-50%).

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

POL Warsaw - ul. Osmanska

Additional Locations

ESP Barcelona

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

zł135,400.00 - zł206,500.00 PLN Annual
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Perfil de Éxito

¿Qué distingue a los profesionales de Marketing exitosos? Es probable que prosperes en Marketing en BD si eres:

  • Orientado/a a resultados
  • Iniciativa propia
  • Estratégico/a
  • Colaborativo/a
  • Imaginativo/a
  • Adaptable

¿Listo/a para generar un impacto?

En BD, el marketing es un motor de crecimiento. Este es un entorno para profesionales de marketing que buscan influencia y responsabilidad. Trabajarás en estrecha colaboración con los equipos de ventas, I+D y liderazgo para dar vida a las estrategias, respaldado/a por datos sólidos, marcas confiables y la libertad de innovar con propósito.

Descubre cómo el trabajo de BD genera un impacto real y humano en la vida de los pacientes — exactamente el tipo de narrativa poderosa que los profesionales de marketing de BD amplifican cada día.

Escucha de nuestros asociados

  • "Había escuchado cosas muy buenas sobre BD y la cultura dentro de la empresa. Cuando me reuní con el reclutador, quise asegurarme de que la conversación fuera tanto sobre si BD era una buena opción para mí como sobre si yo era una buena opción para la compañía. Realmente no puedo dejar de destacar lo increíble que es la cultura de BD."

  • "En BD, tengo la libertad de mantenerme curioso, buscar retroalimentación y adoptar la innovación. Esta cultura me motiva a salir de mi zona de confort y entregar resultados significativos. Lo que realmente distingue a BD es cómo las perspectivas diversas no solo son bienvenidas, sino celebradas—lo que conduce a soluciones más innovadoras y un sentido más fuerte de unidad. Aquí, desafiar el status quo va de la mano con el respeto mutuo y el apoyo al crecimiento de cada uno."

  • "Hay tantas oportunidades aquí. No es probable que nos quedemos sin áreas para apoyar y educar a nuestros clientes y ayudar a mejorar el cuidado del paciente en BD. Además de mi propio crecimiento, he visto a muchos compañeros avanzar dentro de la organización con oportunidades adicionales. No hay un solo día en que no sea desafiada aquí."

  • "'En BD, nuestra cultura de aprendizaje continuo y mentalidad de crecimiento nos empodera para prosperar en nuestros roles. A través del desarrollo continuo y la colaboración interfuncional, mejoramos nuestras habilidades y conocimiento de productos—impulsando la innovación y la excelencia operacional. Al adoptar la adaptabilidad y la responsabilidad, amplificamos nuestro impacto, entregando valor excepcional tanto dentro de la organización como a los clientes que servimos, promoviendo la excelencia en soluciones de salud."

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