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EMEA Events & Tradeshow Specialist

Onsite, Multiple Locations

応募
Job ID
R-557690
Category
Marketing
Location
Multiple Locations

戦略、創造性、ビジネスインパクトが融合するマーケティングキャリアを築く

BDのマーケティング担当者は、ヘルスケアソリューションがどのように理解され、採用され、信頼されるかを形づくる役割を担っています。最先端のイノベーションを明確な価値に転換し、ブランド、製品ポートフォリオ、市場を横断して成長を推進し、顧客エンゲージメントを強化し、より良い患者アウトカムの実現を支援します。

デジタル、プロダクトマネジメント、ビジネスディベロップメント、コミュニケーション、コマーシャルマーケティングなど、どのようなバックグラウンドをお持ちであっても、BDにはアイデアを成果につなげるための規模、リソース、そして裁量があります。また、前進し続けるキャリアを提供します。世界最大級のグローバルメドテックカンパニーの一員になることで、世界のヘルスケアシステムにインパクトを与えるソリューションづくりに携わることができます。

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the Role

  • This is an individual-contributor role combining regional event planning with hands-on operational delivery, vendor management, budget stewardship, lead-capture coordination and performance measurement. The role ensures that event investments are aligned with EMEA business priorities and integrated campaign plans, while delivering a consistent, compliant and high-quality customer experience. The Events & Tradeshow Manager serves as the EMEA events and congresses point of contact and works closely with regional portfolio and segment marketers, Sales, Commercial Excellence, campaign activation, content marketing, scientific and medical experts, country and hub teams, Global Marketing, procurement, agencies, event organizers and approval stakeholders. 

Job Responsibilities:

  • Own and maintain the integrated EMEA events and congresses calendar, ensuring visibility of strategic regional, global and priority local activities. 
  • Partner with portfolio, segment, sales and country teams to assess event opportunities, define objectives and prioritize participation based on strategic relevance, customer needs, campaign alignment, resource requirements and expected business impact.
  • Lead end-to-end planning and delivery of approximately 40 EMEA events and congresses annually (small to major), together with priority local events and EMEA support for selected global programs.
  • Develop event activation plans covering sponsorship deliverables, booth experience, scientific and commercial content, demonstrations, staffing, customer meetings, pre-event promotion, onsite engagement, lead capture and post-event follow-up.
  • Coordinate logistics including contracts, exhibition space, booth design and build, equipment, product and material shipments, storage, travel, accommodation, badges, services, staffing plans and onsite schedules.
  • Select, brief and manage event agencies, booth builders, logistics providers, venues and other suppliers; monitor timelines, quality, risk, sustainability, cost and delivery performance.
  • Manage the assigned EMEA event budget, including annual planning, estimates, purchase processes, negotiation, commitment tracking, invoice reconciliation, budget forecasting and optimization of shared assets and resources. 
  • Create repeatable event toolkits, timelines, checklists, briefing templates and operating standards that improve consistency and efficiency across EMEA.
  • Coordinate event-related content and creative requirements ensuring consistent messaging, brand application and customer experience with internal stakeholders. 
  • Coordinate the post events debriefs with internal stakeholders.
  • Define lead-capture requirements with the Omnichannel specialists; oversee onsite capture, data-quality checks, SFDC campaign alignment, handovers to hubs and timely follow-up from Salespeople.
  • Ensure event participation complies with internal policies and applicable legal, regulatory, privacy, promotional, health-and-safety, sustainability and organizer requirements. 
  • Act as the EMEA interface for Global Marketing and global event teams, supporting global events hosted in the region and sharing the EMEA calendar, requirements and regional insights.
  • Define event KPIs and lead post-event reviews covering participation, engagement, lead volume and quality, follow-up, campaign contribution, budget performance and lessons learned.
  • Use event performance, stakeholder feedback and operational learning to recommend portfolio, investment and process improvements for future cycles.


Job Qualifications:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Experience in event marketing, congress management, field marketing or customer-engagement programs in a B2B environment.
  • Demonstrated experience managing multiple events across countries, including complex congresses, trade shows, roadshows or customer programs.
  • Strong project-management capability, with evidence of managing interdependent workstreams, deadlines, suppliers and stakeholders.
  • Experience managing event budgets, purchase processes, cost tracking and supplier negotiation.
  • Experience coordinating lead capture, post-event follow-up and event reporting in collaboration with Sales and marketing operations teams.
  • Ability to work effectively across global, regional and local teams in a highly matrixed organization.
  • Fluent in English; additional European languages (e.g., German, French, Spanish) are highly desirable.
  • Willingness and ability to travel extensively across the EMEA region (40-50%).

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

.

Primary Work Location

POL Warsaw - ul. Osmanska

Additional Locations

ESP Barcelona

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

zł135,400.00 - zł206,500.00 PLN Annual
応募

求められる人物像

BDのマーケティングとして活躍しているのはどのような人たちでしょうか。以下のような方は、BDのマーケティングとして、きっと活躍できるはずです。

  • 結果志向の方
  • 自発的に行動を起こす方
  • 戦略的思考のある方
  • 協働的な方
  • 創造力のある方
  • 柔軟に対応できる方

インパクトを生み出す準備はできていますか?

BDでは、マーケティングは成長を牽引するエンジンです。ここは、影響力と責任を求めるマーケターのための環境です。セールス、R&D、リーダーシップと密接に連携し、確かなデータ、信頼されるブランド、そして目的を持ってイノベーションを起こす自由に支えられながら、戦略を実現します。

BDの取り組みが患者さんの人生にどれほどリアルで人間的なインパクトを与えているかをご覧ください。これこそが、BDのマーケターが日々広く届けている力強いストーリーです。

人を中心に築かれた職場環境

  • 「BDとその企業文化について良い評判を聞いていました。リクルーターとの面談では、BDが自分にとって適しているか、そして、自分がBDにマッチするかどうかを同じように確かめたいと思っていました。BDのカルチャーの素晴らしさは、本当に言葉では言い尽くせません。」

  • 「BDでは、常に好奇心を持ち、フィードバックを求め、イノベーションを受け入れることが奨励されています。こうしたカルチャーは、私がコンフォートゾーンの外に踏み出し、意義のある成果を生み出すよう動機づけてくれます。BDを特別な存在にしているのは、多様な視点が歓迎されるだけでなく、称賛されることです。それがより革新的なソリューションと、より強い一体感につながっています。ここでは、現状に挑戦することと、互いの成長を尊重し、支え合う姿勢が両立しています。」

  • 「ここには非常に多くの機会があります。BDではお客へのサポート、教育、患者ケアの向上支援の領域が尽きることはないでしょう。自分自身の成長に加えて、多くの同僚が新たな機会を得て社内で活躍の場を広げているのを見てきました。ここでは、挑戦のない日は一日としてありません。」

  • 「BDでは、継続的な学習とグロースマインドセットのカルチャーによって、私たちがそれぞれの役割で成功し続けることができます。継続的な能力開発の機会と部門横断的なコラボレーションを通じて、スキルと製品に関する専門知識を向上させ、イノベーションとオペレーショナルエクセレンスを推進しています。柔軟性と責任をもって取り組むことで、私たちは自らの影響力を強め、組織内でも、サービスを提供するお客様に対しても、卓越した価値を提供し、ヘルスケアソリューションにおけるエクセレンス(卓越性)を前進させています。」

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