Job Description Summary

Job Description

We are the makers of possible.

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it is no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you will be supported to learn, grow, and become your best self. Become a maker of possible with us. 

The Director, Marketing Innovation – Surgical Solutions is responsible for leading the upstream marketing efforts focused on new product innovation across the Biosurgery and Infection Prevention, which is part of the BD Surgery Business Unit within the Interventional Segment.

This role is a critical leadership role on a high growth platform. This leader will be responsible for partnering with the VP/GM in developing and delivering upon the innovation strategy, organic and inorganic, to drive both short- and long-term growth opportunities. The Platform’s focus is reducing surgical complications through innovative technologies and services to address the unmet needs of the healthcare providers and patients we serve.

This individual will manage and contribute meaningfully to the short and long-term growth of the Surgical Solutions Platform and will be called upon to demonstrate expertise and leadership in all aspects of portfolio development. As such, high-potential candidates should have strong leadership qualities and competency. This individual with have direct people leadership responsibilities and be leading efforts among strong cross functional teams.

Responsibilities

• Leads and upskills team on standard processes and takeaways related to new product development

• Helps establish the short-term and long-term direction and strategies for the business platform, in collaboration with Platform and Regional leadership

• Demonstrates a deep understanding of phase gate new product development process, front end innovation to launch, including gathering and categorizing unmet needs, formulating target product profiles (TPP), developing evidence generation plans to deliver on TPP

• Skilled at gathering market intelligence and trends, technology development, current and emerging clinical needs, and white space opportunities and conducting competitive scenario playing to model potential responses and impact

• Conducts market research in a variety of methodologies (technologies, procedures, competitive positions, pricing, segmentation, positioning, etc.) to identify unmet needs, with a heavy emphasis on mapping patient journeys and clinical pathways through surgical procedure case observations

• Supports the analysis of market research to develop comprehensive New Product Development (NPD) strategy and the validation of User Needs to support a commercialization strategy

• Leads identification and selection of the most promising business innovation opportunities (both organic and in-organic) for the platform

• Effectively partners and collaborates with regional business leaders, R&D, Medical Affairs, Business Development, and other functions to ensure development and execution/profession of both key early stage and GPDS innovation projects

• Prepares and presents new business opportunities to senior leaders based on detailed financial analysis, market opportunity, revenue potential, IP, and technological assessment

• Other duties as assigned

Qualifications

• BS/BA in business, science, marketing, or health care is required

• MBA with concentration in marketing or finance preferred

• Minimum of 10 years of experience in product and/or market management

• Track record of delivering upon strategic and financial objectives in roles of increasing responsibility

• Experience in developing and driving innovation initiatives

• Demonstrated ability to lead cross-functional teams; experience managing direct reports is ideal

• Medical device industry experience

• Skilled at business and financial analysis

• Strategic problem solver with a growth mindset and strong influencing skills

• Highly self-motivated, execution and results-focused leader with the ability to thrive in fast-paced environment and shape the strategic direction of the business

• Brings a methodical and structured approach to work, ensuring consistency and reliability

• Demonstrates strong organizational skills with the ability to manage multiple priorities and meet deadlines

• Strong action-orientation with ability to effectively prioritize and multi-task to balance diverse needs of the business

• Highly analytical with ability to follow the dynamic changes within the market and identify key trends and opportunities for accelerated growth

• Strong customer orientation with ability to effectively understand unmet needs by team member to inform a solid fact base and strategic focus of the business

• Ability to make recommendations to senior leaders based on the assessment of the financial opportunity, IP, medical need, associated risks, and potential for both short-term and long-term revenue generation

• Excellent communication, interpersonal and persuasion skills; the ability to understand and communicate effectively with individuals from a broad range of business and technical subject areas and an ability to influence and inspire these groups to achieve the program objectives

• Creative and results-oriented problem solver who demonstrates logical basis for recommendations

• Good understanding of P&L, distribution channels and go-to-market strategies

• An ability to have a consistent, positive, motivating influence on the performance of those individuals with whom they work with and/or manage

• Ability to travel approximately 25%

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers 

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

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At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

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