As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Waters Biosciences is seeking a highly analytical, commercially minded, and strategically focused Product Manager – Market Analytics to lead market intelligence, commercial analytics, and business insights across our Biosciences portfolio, with an emphasis on cell analysis and flow cytometry markets.

This role serves as a key partner to Product Management, Product Marketing, Global Marketing, Sales, Commercial Operations, and Finance, translating complex market, customer, competitive, and commercial data into actionable insights that drive portfolio strategy, strengthen go-to-market execution, and accelerate growth.

The successful candidate combines analytical rigor, life sciences market understanding, and business acumen to identify growth opportunities, evaluate market dynamics, shape commercial priorities, and influence strategic decisions across biopharma, academic, government, and applied research markets.

This is a highly visible individual contributor role that directly impacts portfolio planning, commercial effectiveness, investment decisions, and long-term business performance.

Role Purpose

Drive data-informed business decisions through market intelligence, customer insights, competitive analysis, forecasting, and commercial analytics that strengthen portfolio strategy, optimize market execution, and accelerate growth across the Waters Biosciences portfolio.

Serve as a trusted advisor to product and commercial leadership by delivering strategic insights that identify opportunities, guide investments, improve competitive positioning, and inform business planning.

Key Responsibilities

Market Intelligence & Customer Insights

· Analyze market size, segmentation, share, growth rates, and competitive dynamics across key life sciences markets and applications.

· Develop actionable customer, application, and workflow insights through quantitative and qualitative research methodologies.

· Lead voice-of-customer initiatives, customer segmentation analyses, win/loss assessments, and persona development programs.

· Identify emerging market trends, growth opportunities, competitive risks, and evolving customer needs.

· Develop strategic market assessments that inform portfolio priorities, market investments, and growth strategies.

· Translate complex market and customer data into clear business recommendations for commercial and product leadership teams.

Commercial Analytics & Business Performance

· Measure and evaluate the effectiveness of commercial and marketing initiatives across digital, field, and channel activities.

· Develop executive dashboards and performance reporting that provide visibility into pipeline health, funnel conversion, customer engagement, and return on investment.

· Identify performance drivers and recommend actions that improve demand generation effectiveness and commercial outcomes.

· Deliver insights that inform business decisions, resource allocation, and growth strategies.

· Present findings, recommendations, and performance trends to senior leadership and cross-functional stakeholders.

· Establish key performance indicators and reporting frameworks that strengthen business visibility and performance management.

Portfolio Strategy & Competitive Intelligence

· Partner with Product Management and Product Marketing teams to inform portfolio strategy, commercialization priorities, and lifecycle decisions.

· Conduct competitive intelligence assessments covering products, technologies, pricing, positioning, messaging, and market developments.

· Evaluate market opportunities, business cases, and investment priorities using data-driven analysis.

· Develop recommendations that strengthen competitive differentiation and market positioning.

· Assess pricing and value proposition opportunities that improve portfolio performance and customer adoption.

· Generate insights that influence portfolio planning and growth investments.

Forecasting & Strategic Planning

· Lead market modeling, scenario planning, and forecasting initiatives that support annual operating plans and commercial growth strategies.

· Develop demand forecasts, market outlooks, and business performance projections that guide investment decisions and resource allocation.

· Partner with Commercial Operations, Sales Leadership, and Finance teams to align assumptions, business expectations, and planning priorities.

· Evaluate market and commercial trends to improve forecast accuracy and planning effectiveness.

· Develop analytical frameworks that support long-term strategic planning and growth initiatives.

Data Analytics & Business Enablement

· Leverage CRM, marketing automation, business intelligence, and market research platforms to generate actionable business insights.

· Drive improvements in data quality, reporting consistency, governance, and analytical processes across commercial and marketing functions.

· Develop scalable analytics solutions, dashboards, and reporting tools that increase efficiency and business value.

· Automate reporting and analytical workflows to improve speed, scalability, and usability.

· Champion data-driven decision making by providing timely, relevant, and actionable business intelligence to stakeholders across the organization.

What Success Looks Like

· Market intelligence directly influences portfolio, pricing, and go-to-market decisions.

· Commercial leadership leverages analytics to improve growth, customer engagement, and business performance.

· Forecasting accuracy improves and planning decisions are grounded in robust market insights.

· Competitive intelligence strengthens portfolio positioning and commercial execution.

· Growth opportunities are identified, prioritized, and translated into actionable business strategies.

· Stakeholders view this individual as a trusted advisor and strategic thought partner.

· Data-driven insights consistently contribute to revenue growth, market expansion, and improved commercial performance.

Qualifications & Experience

Required

· Bachelor's degree in Marketing, Business, Life Sciences, Engineering, Statistics, Economics, Analytics, or a related field.

· 5+ years of experience in market analytics, business analytics, commercial analytics, marketing analytics, product marketing, or related strategic business roles.

· Experience within life sciences, biotechnology, analytical instrumentation, diagnostics, healthcare, or related scientific markets.

· Demonstrated success translating complex datasets into actionable business recommendations.

· Strong proficiency in Excel and analytics platforms such as Power BI, Tableau, SQL, or similar tools.

· Strong analytical, problem-solving, and critical thinking skills.

· Excellent written, verbal, and presentation communication skills.

· Proven ability to influence decisions and drive outcomes across matrixed organizations.

Preferred

· Experience supporting flow cytometry, cell analysis, reagents, assays, instrumentation, or related life science technologies.

· Experience with product marketing, portfolio management, demand generation, commercialization, or go-to-market strategy.

· Experience utilizing Salesforce, Marketo, HubSpot, or similar CRM and marketing automation tools.

· Exposure to forecasting, pricing analytics, market modeling, scenario planning, and advanced statistical analysis.

· MBA, advanced scientific degree, or equivalent business experience.

At BD, we prioritize on-site collaboration because we believe it champions creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - Milpitas 135

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$120,300.00 - $192,400.00 USD Annual