We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Our vision for “function or BU” at BD

BD Advanced Patient Monitoring is a global leader in advanced monitoring solutions that expands BD's portfolio of smart connected care solutions with its growing set of leading monitoring technologies, advanced AI-enabled clinical decision tools and robust innovation pipeline. BD Advanced Patient Monitoring's technologies are often used simultaneously with the BD Alaris™ Infusion System in the operating room or intensive care units. The combination of BD's new advanced monitoring and existing infusion platforms enables future innovation opportunities for closed-loop hemodynamic monitoring and IV fluid and medication administration by integrating combined company data sets and interoperability capabilities.

About the role

The Country Business Leader – APM will develop and implement business strategies for Advanced Patient Management (APM) across the Kingdom of Saudi Arabia to ensure sustained growth in platform performance, sales, category share, and profitability. The role is accountable for delivering results in line with the overall business strategy, sales, gross profit (GP), and OIBT targets while strengthening BD’s leadership position in the Saudi healthcare market. This position is located in Riyadh.

Main responsibilities will include:

• Lead the development and execution of business and marketing plans, pricing policies, sales strategies, and promotional plans for the APM business in Saudi Arabia to meet or exceed sales budget, GP, and OIBT targets.
• Own demand and material forecasting, budget planning, and ongoing financial forecasting for APM sales and gross profit.
• Develop and maintain high‑level relationships with government authorities, MOH, public institutions, private sector leaders, and key opinion leaders to influence healthcare policies, funding decisions, and regulatory frameworks while ensuring strong market intelligence and BD brand positioning.
• Actively identify and pursue new business opportunities for APM in Saudi Arabia based on market trends and unmet healthcare needs.
• Plan and oversee market research and analysis, including monitoring and evaluating performance across APM platforms.
• Monitor competitor activity and strategies and develop counter‑strategies to protect and grow APM category share.
• Build and sustain a compelling value proposition for targeted customer segments across the Kingdom.
• Lead product launch strategies for new APM products and line extensions to ensure successful introduction and adoption in Saudi Arabia.
• Ensure proper and timely registration of APM products with relevant regulatory authorities.
• Arrange and participate in seminars, scientific events, and congresses as required.
• Manage promotional and marketing expenditures within approved budgets.
• Foster teamwork and knowledge sharing across Saudi Arabia, & META to support best practices and business synergy.
• Ensure strict adherence to BD’s professional, ethical, and compliance standards, including FCPA and Global Trade requirements.
• Drive compliance culture and best practices across all direct and indirect reports.
• Facilitate solution‑based selling of BD’s integrated APM solutions.
• Lead the development and management of national framework agreements (e.g., NHSSC, HTE, and other strategic partners).
• Establish and maintain direct engagement with key decision makers and influencers, including CEOs, Chief Pharmacists, procurement leaders, and private hospital groups.
• Collaborate closely with META leadership to define market segmentation and target strategies to accelerate growth and penetrate new segments.
• Build constructive cross‑functional relationships to support country initiatives, strengthen KOL engagement, and align account strategies across BD platforms.
• Focus on developing the APM organization, strengthening leadership capabilities, and embedding BD culture across the Saudi team.

About you

• Bachelor’s degree required; MBA preferred, with professional experience in the healthcare sector, ideally within medical devices or clinical solutions.
• Excellent proficiency in MS Office applications.
• Minimum 10 years of sales and marketing management experience, including at least 5 years of people management responsibility.
• Experience in managing regional sales within a medical devices' environment, having managed sales within healthcare, hospital and research sectors in KSA.
• Proven track record of commercial success, strong go‑to‑market execution, and the ability to develop and implement effective business and sales strategies within a multinational organization.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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