We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Job Description Summary

The Marketing Specialist (BD Biosciences) contributes to accelerating business growth by shaping and implementing integrated marketing strategies. This position is accountable for converting strategic priorities into impactful market initiatives, supporting revenue performance, and strengthening scientific engagement with external stakeholders. The role partners closely with Commercial, Regional (AP), and Global teams to enhance market presence and drive sustainable demand generation.

Job Description

Role Summary

The Marketing Specialist (BD Biosciences) is responsible for developing and delivering comprehensive marketing initiatives that support business expansion and customer adoption. This role requires strong financial awareness, structured planning capabilities, and the ability to execute multi-channel campaigns while collaborating with cross-functional and global teams.

Key Responsibilities

Business Planning & Financial Management

• Oversee weekly and monthly revenue outlook tracking, ensuring accuracy and timely updates aligned with business targets
• Support demand visibility by coordinating forecast with Sales and relevant stakeholders
• Contribute to performance monitoring and provide insights to improve forecast predictability

Marketing Strategy & Annual Planning

• Participate in the Annual Operating Plan (AOP) process by contributing to marketing strategy formulation
• Translate commercial objectives into structured marketing priorities and tactics
• Continuously refine strategies based on market dynamics, customer insights, and competitive landscape

Integrated Marketing Programs Execution

• Develop and implement marketing initiatives leveraging a diverse mix of channels (symposium, congress etc)
• Drive end-to-end campaign execution to enhance pipeline creation and customer engagement
• Ensure consistency of messaging and alignment with overall value proposition

Digital Marketing & KPI Delivery

• Design and execute digital campaigns (e.g., webinars, email campaigns, online promotions) to generate leads and nurture opportunities
• Monitor campaign performance and optimize programs to improve ROI
• Utilize data-driven approaches to strengthen conversion and engagement effectiveness

KOL Engagement & Scientific Collaboration

• Establish and cultivate relationships with key opinion leaders to reinforce scientific credibility and influence
• Coordinate KOL-related initiatives such as advisory boards, speaker programs, and educational events
• Integrate scientific insights into marketing content to enhance customer relevance

New Product Introduction

• Support the preparation and deployment of new product launch plans in partnership with regional and global teams
• Coordinate internal readiness (sales enablement, materials, training) and external activation activities
• Track launch performance and identify opportunities to accelerate adoption

Cross-Regional & Cross-Functional Collaboration

• Work closely with Asia Pacific and Global marketing teams to align on strategy, campaign execution, and messaging
• Partner with Sales, Application, and Service teams to ensure cohesive customer engagement
• Act as a key liaison to facilitate effective communication across various stakeholders

Qualifications

• Minimum 2 years of experience in marketing (preferably in life sciences, healthcare, or related industries)
• Strong command of English (written and verbal) for effective communication with global stakeholders
• A master's degree or higher is preferred.
• Demonstrated ability to manage marketing programs with ownership and accountability
• Solid analytical mindset with an understanding of business performance metrics
• Highly motivated, proactive, and results-oriented with a strong sense of responsibility

• Preferred: Experience in scientific marketing, laboratory solutions, or technical products

• A master's degree or higher is preferred.

Core Competencies

• Strategic thinking with execution discipline
• Strong interpersonal and stakeholder engagement skills
• Data-driven decision making
• Adaptability in a fast-paced and evolving environment

Primary Work Location

KOR South Korea – Seoul HQ

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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Primary Work Location

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