Key Responsibilities:

Commercial and Financial Leadership

• Develop and implement plans and strategies to drive revenue and profit growth, ensuring the attainment of Canada Region’s overall goals.  

• Lead the budgeting process, including quarterly and annual expense forecasting. Develop and execute an effective portfolio strategy for the UCC, PI and Surgery Businesses and for the Interventional segment in Canada.

Commercial & Operational Effectiveness

• Provide strategic recommendations for improving the productivity and effectiveness of the sales force. 

• Design, implement, and manage sales forecasting, planning, and budgeting processes. Establishhigh levelsof quality, accuracy, and process consistency to be institutionalized in the sales organization. Ensure planning, forecasting, and budgeting efforts are appropriately integrated with other planning processes employed within the organization. 

• Oversee the plan for theoptimaldeployment of sales personnel. Make recommendations for changing sales roles, coverage models, and/or team configurations to maximize productivity. Lead change management process to build organizational understanding of proposed changes,establishsupport from key leadership stakeholders, and effectively implement new deployment and job models. 

• Design sales incentive compensation programs that provide market-competitive pay, reinforce sales organization strategy, and align with business and sales organizationobjectives. 

• Defineoptimalperformance measurements and performance management programsrequiredto ensure success as defined by increased revenue growth, increased market share, and strong margins. Align reporting, training, and incentive programs with performance management priorities.

Customer and Market

• Ensure that customer feedback and relevant informationisgathered in real time. Compile and effectively communicate information / data related to customer andprospectinteractions to help the organization become morecustomer-centric. 

• Monitor customer,marketand competitor activity, providing feedback and strategic recommendations to company leadership team and other company functions. 

• Play a key role in negotiating terms and conditions of multi-million-dollar, multi-year contracts with C-Suite level executives of large hospital system andGPO's.

Marketing and Training

• Create, manage,coordinateand execute all marketing strategies, and implement tactical plans that meet and exceed company expectations. 

• Develop unique value propositions, business partnerships, category management, as well as call to action-oriented advertising targeted toward key customer segments that increases brand awareness, both in the individual business units,and alsoacross the Interventional segment. Ensuretimelyand effective execution of marketing tactics and programs. 

• Analyze, evaluate,planandexecute onboth existing and potential marketing activities and strategies.  Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs. 

• Develop competitive intelligence across all product areas served.  Develop tools to be used by the sales force to effectively position products vs. the competition.

Organizational Agility and Leadership

• Proactive partnership with business unit (BU) VP/GMs, worldwideplatformsand functional leaders in executing the BU’s growth strategies. 

• Leverage the business unit opportunities byoptimizingstrategic execution, organizationalstructureand talent development for the Interventional segment.

• Proactive collaboration with Canada region to drive revenue growth for BD across Canada,leveragingcommon go-to-market groups. 

• Coach, mentor, and raise the team’s ability to deliver and exceed expectations while creating opportunities forsuccessiontalent. 

• Leads the regional talent agenda by building the capabilities to deliver on the business’ strategy in both the short and long term. Champions Inclusion &Diversity andpromotes the acquisition and development of diverse talent from both internal and external sources. 

• Leads the HR Planning process toidentify, coach, mentor, andprovide challenging development opportunities for BD’s future leaders and champions.  Exports talent to broader BDXorganization.  

• Creates and sustains a culture of high performance and manages low performance aggressively, while being aligned to company values and culture. Leads cultural change necessary to deliver on BD and BU Culture Themes / Behaviors. 

Compliance

• Ensure compliance with all local BD quality policies / procedures / practices through consistent application of sound Quality Assurance principles

Education and Experience:

Knowledge and Skills: