Job Description Summary

The Associate Director, Downstream Marketing is responsible for defining and executing the marketing strategy for the Central Fill portfolio within the Pharmacy Automation business. The role is based in Durham, NC (hybrid/on-site) and reports to the Senior Director, Downstream Marketing, US Region.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

This position is based at our Durham, NC office and requires onsite presence a minimum of three days per week.

Relocation assistance may be available for this role

Join us and shape the future of pharmacy:

The Associate Director, Downstream Marketing for the Central Fill portfolio plays a critical role within the Pharmacy Automation business. This role is responsible for defining and executing the downstream marketing strategy of our strongest growth portfolio: Central Fill Pharmacies. This role drives customer satisfaction, commercial growth, and enhances market differentiation. Through close collaboration with cross-functional teams, this role ensures successful launches, positioning, and the lifecycle management of Central Fill solutions. This role directly contributes to our mission to free up pharmacist time through automation and deliver our business objectives.

Key Responsibilities

• Define and execute the marketing strategy for the Central Fill portfolio

• Identify and prioritize growth opportunities within Central Fill customer segments, such as retail and health systems.

Go-to-Market Activities

• Plan and execute high impact omnichannel marketing campaigns designed to generate high-quality leads and drive commercial success.

• Represent the Central Fill portfolio at industry trade shows, conferences, and customer events to enhance brand visibility and pipeline development.

• Lead and coordinate product launches, ensuring excellence in execution and maximizing market adoption and customer engagement.

Product Lifecycle Management

• Oversee the end-to-end lifecycle of Central Fill products, from launch through maturity and phase-out, ensuring sustained relevance and profitability.

• Partner with Sales and Commercial Operations to develop and deliver impactful sales enablement tools, collateral, and training resources.

Portfolio Positioning & Differentiation

• Develop and communicate compelling value propositions addressing clinical, operational, and financial benefits of Central Fill offerings.

• Drive evidence-based market segmentation to optimize sales force focus and ensure consistent messaging in a competitive landscape.

• Support the creation and execution of annual marketing plans and brand strategies for Central Fill solutions.

Pricing Execution & Promotions

• Contribute to the development and implementation of pricing strategies and promotional activities to drive adoption and maximize commercial outcomes.

• Monitor pricing effectiveness and competitive dynamics, recommending adjustments as necessary for capital equipment, services, and consumables.

Market Intelligence & Insights

• Gather and synthesize market intelligence, including voice of the customer, competitive analysis, and emerging trends, to inform marketing strategies and product development.

• Translate insights into actionable recommendations that drive campaigns, innovation and business outcomes.

Teamwork & Cross-Functional Collaboration

• Collaborate effectively with Sales, Upstream Marketing, Medical Affairs, Commercial Operations, Customer Service, and other internal stakeholders to ensure seamless execution of marketing initiatives.

• Foster a culture of innovation, agility, and accountability within the regional marketing team and broader organization.

Required education and experience

• Bachelor’s degree in marketing, business, science, engineering, or a related field
• At least 8 years of experience in product management and/or downstream marketing
• Demonstrated success in commercial product launches and go-to-market execution
• Hands-on experience with digital marketing campaigns and tools
• Proven ability to collaborate and influence across a high pace matrix organization
• Strategic thinker with the ability to balance planning and operational execution
• Experience leading projects and mentoring team members
• Willingness to travel up to 30% domestically as needed

Preferred qualifications:

• MBA or advanced degree
• Understanding of automation platforms and the pharmacy automation market
• Experience within the healthcare technology or capital equipment sector

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA NC - Durham - Roche Drive

Additional Locations

Work Shift