Job Description Summary

The Specimen Management business is seeking a Global Marketing Manager to support its Lab Specimen Management portfolio. BD is the global market leader in Specimen Management, with leadership positions in both its containment portfolio (BD Vacutainer®) and Specimen Acquisition portfolio.

As a key member of the Global Marketing team, the Global Marketing Manager will help shape the strategic direction, general management, and financial performance of the BD Vacutainer® Hematology & Specialty Tubes portfolio. This role will also contribute to the broader Blood Collection Tubes portfolio within the Lab Specimen Management (containment) business.

This position plays a critical role in delivering strategic insights that influence go-to-market strategies and product development decisions. The Global Marketing Manager will collaborate closely with cross-functional partners and regional marketing teams, serving as a portfolio expert and central resource to support the commercial success of the Lab Specimen Management platform.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Responsibilities

• Be responsible for the global strategy and performance of the BD Vacutainer® Hematology & Specialty Tubes portfolio.

• Partner with international and regional marketing and sales teams to support global commercialization efforts.

• Conduct market and customer analysis to find opportunities for innovation and portfolio expansion.

• Handle the full product lifecycle, including competitive assessments and development of pricing strategies and guidelines.

• Integrate commercial insights into the Coordinated Business Planning (IBP) process to advise strategic decisions.

• Direct market research efforts to generate short- and long-term forecasts and interpret market trends.

• Supervise global competitor activity across products, sales, and marketing to inform strategic positioning.

• Develop and implement strategic and tactical go-to-market plans, including product positioning and messaging.

• Build and maintain sales enablement tools such as training materials, collateral, guides, and tutorials.

• Provide expertise across the full marketing mix, including advertising, digital marketing, direct marketing, tradeshows, public relations, and scientific communications.

• Maintain a deep understanding of the market landscape, customer needs, competitive dynamics, and new technologies.

Qualifications

Education

• BS/BA in business, science, marketing, or health care required

• MBA is preferred

Experience

• At least 3 to 5+ years’ work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred)

• Business experience may include marketing, sales, sales training, business development

Knowledge, skills and abilities

• Proactive self-starter with the ability to thrive in a fast-paced, dynamic environment

• Strong action orientation with excellent prioritization and multitasking skills

• Strategic problem solver with a growth mindset and strong influencing capabilities

• Validated teammate with the ability to collaborate effectively across functions in a highly matrixed organization

• Exceptional communication, interpersonal, organizational, and creative problem-solving skills

• Sound judgment with the ability to make independent decisions when needed

• Highly analytical, with the ability to identify trends and uncover opportunities for accelerated growth

• Strong customer orientation with a keen ability to uncover and address unmet collaborator needs

At BD, we prioritize on-site collaboration because we believe it develops creativity, innovation, and effective problem-solving, which are crucial in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

• Annual Bonus

Health and Well-being Benefits

• Medical coverage

• Health Savings Accounts

• Flexible Spending Accounts

• Dental coverage

• Vision coverage

• Hospital Care Insurance

• Critical Illness Insurance

• Accidental Injury Insurance

• Life and AD&D insurance

• Short-term disability coverage

• Long-term disability insurance

• Long-term care with life insurance

Other Well-being Resources

• Anxiety management program

• Wellness incentives

• Sleep improvement program

• Diabetes management program

• Virtual physical therapy

• Emotional/mental health support programs

• Weight management programs

• Gastrointestinal health program

• Substance use management program

• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well-being

• BD 401(k) Plan

• BD Deferred Compensation and Restoration Plan

• 529 College Savings Plan

• Financial counseling

• Baxter Credit Union (BCU)

• Daily Pay

• College financial aid and application guidance

Life Balance Programs

• Paid time off (PTO), including all required State leaves

• Educational assistance/tuition reimbursement

• MetLife Legal Plan

• Group auto and home insurance

• Pet insurance

• Commuter benefits

• Discounts on products and services

• Academic Achievement Scholarship

• Service Recognition Awards

• Employer matching donation

• Workplace accommodations

Other Life Balance Programs

• Adoption assistance

• Backup day care and eldercare

• Support for neurodivergent adults, children, and caregivers

• Caregiving assistance for older and special needs individuals

• Employee Assistance Program (EAP)

• Paid Parental Leave

• Support for fertility, birthing, postpartum, and age-related hormonal changes

Leave Programs

• Bereavement leaves

• Military leave

• Personal leave

• Family and Medical Leave (FML)

• Jury and Witness Duty Leave

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

#CLOLI

Required Skills

Optional Skills

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

114 600,00 $ - 189 100,00 $ USD Annual