We are the makers of possible ! 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The newly formed Global Sales Operations & Effectiveness organization is leading the transformation of sales capabilities, positioning BD to become the strongest commercial organization in MedTech. The Director, Global CRMTechnologyreport to the Senior Director, Global Commercial Technology and serves as the single, empowered owner of the global CRMproductvision—balancing deep technical expertise with strong organizational influence to unlock new levels of commercial rigor, data integrity, and revenue performance in a highly matrixed operating environment.

This role will define and execute the strategy to harmonize global Salesforce (SFDC) instances and adjacent commercial systems while assessing organizational readiness fornext generation CRM solutionand leading the design, build, and phased rollout. The role owns the multi-year CRM roadmap, including sequencing, dependencies, investment trade-offs, and value realization.

A core accountability of this role is to partner closely with internal IT leadership to define andestablishan insourcing approach that reduces reliance on System Integration partners over time. This includes assessing current delivery capabilities,identifyingopportunities to increase internal ownership of CRM strategy and execution, and evolving the delivery model as needed to improve cost efficiency, delivery effectiveness, and long-term platform sustainability.

This is a highly visible, global role requiring the ability to influence across a complex matrix and make trade-offs thatoptimize forenterprise value, risk management, regulatory compliance, and user experience.

Responsibilities:

Product Strategy & Vision

• Own and articulate the global CRM product vision and multi-year roadmap, aligned toChief Revenue Officestrategy, Business Unit needs, regional nuances, and global regulatory requirements.

• Assess and define organizational readiness fornext gen CRM solution, including people, process, technology, data, and operating model impacts; translate readiness findings into a sequenced, executable roadmap.

• Collaborate with internal IT to define the target-state architecture for harmonized global SFDC and adjacent systems, including migration and rationalization from legacy and regional instances intonext gen CRM solution.

• Define the global CRM template to ensure strong global standards while enablingappropriate regionaland Business Unit flexibility.

• Partner deeply with Global Sales Intelligence and Global Sales Enablement toleveragedata foundations, enable AI capabilities, and harmonize the commercial process and technology stack.

• Partner with Global Sales Intelligence to shapeCRM cloud foundation, interoperability, and analytics requirements supporting CRM and AI-enabled insights.

• Act as the single global Product Owner with end-to-end accountability for backlog prioritization, release planning, roadmap delivery, and value realization.

• Maintain deep, direct engagement withthird party CRMvendor, architects, and engineers to co-design scalable and compliant solutions.

• Partner withinternalIT,Global Marketing, Global Sales Operations,Global Business Unit Leadership, Regional Leadership, and Sales Operations to design and execute the global technical rollout ofnext gen CRM.

Revenue Operations Enablement

• Partner closely with Global Marketing, Global Sales Enablement, Finance, and IT to embed Revenue Operations (RevOps) principles into CRM workflows.

• Enable consistent opportunity, account, territory, and performance management globally to improve forecast accuracy, pipeline quality, and commercial execution.

• Champion master data strategy, integration patterns, and interoperability standards that reduce technical debt and increase platform reliability.

• Leverage CRM as the system of intelligence to drive standardized commercial processes, performance management, and analytics across markets.

Governance, Compliance, & Risk Management

• Ensure CRM solutions meet global and local regulatory requirements, including auditability, data privacy, controlled content, and compliant HCP engagement.

• Partner with internal IT, Legal, Compliance, Privacy, and Security teams to embed regulatory and security controls directly into platform capabilities.

• Establish, lead, and enforce global product governance across internal teams and external partners.

• Partner with internal IT to build the operating model and governancerequiredto sustain global CRMharmonization, including design authority, release governance, lifecycle management, and vendor oversight.

• Provide regular executive level updates to senior stakeholders (e.g., Chief Revenue Officer, Chief Marketing Officer, Business Unit Presidents, Regional Leaders) on CRMstrategy and transformation roadmap.

Stakeholder & Organizational Leadership

• Operate effectivelyand at pacewithin a highly matrixed global organization, influencing senior Commercial, IT, Marketing, and Sales Operations leaders without direct authority.

• Serve as the primary executive-facing owner of CRMstrategy, roadmap trade-offs, investment decisions, and delivery outcomes.

• Partner with internal IT leadership to evolve delivery capabilities and clarify ownership across product, architecture, execution, and sustainment.

• Drive adoption, change management, and value realization across regions and functions, ensuring sustained platform usage and measurable business impact.

Required Qualifications:

• 10+ years of experience in CRM, commercial technology, or product management roles within large, global organizations.Preferred industry experience: Pharma,Consulting, FinTech, MedTech.

• 5+ years of experience managing individual contributors and/or leading teams

• Bachelor’s degree in Information Systems, Computer Science, Engineering, Business, or relatedtechnicalfield; advanced degree preferred.

• Proven experience leading global CRM transformations, platform harmonization initiatives, or large-scale Salesforce programs.

• Deep hands-onexpertisewith Salesforce (Sales Cloud, Service Cloud, Life Sciences Cloud, andAgentforce) including readiness assessment, roadmap definition,deployment,and platform delivery.

• Demonstrated ability to define and execute multi-yearCRMroadmaps with clear sequencing, dependencies, and value realization.

• Experience partnering with IT to evolve delivery and sourcing models, including reducing long-term dependency onSystemIntegrators.

• Demonstrated ability tooperateas a strategic Product Owner in agile delivery environments.

• Experience working with global System Integrators (e.g., PwC, Deloitte, Accenture, Capgemini, Ascend) in outcome-oriented partnership models.

• Salesforce certifications (Administrator, Product Owner, Platform Architect)stronglypreferred.

• Demonstratedexpertisecollaborating with architects and engineers on integrations, data models, scalability, and security considerations.

• Experience leading cross-functional global programs andoperatingin complex matrixed environments.

Leadership Attributes

• Thrivesand can lead inan environment ofambiguity and evolving priorities in large-scale transformation programs.

• Demonstrated ability to influence without authority across a global matrix.

• Product-minded leader with the ability to balance strategic vision and technical depth.

• Clear, structured communicator who translates complexity into executive-ready narratives.

• Forward thinkinganticipatesproblems before they occur.

• Strong ownership mindset, intellectualcuriosity, and bias toward action.

• Autonomy, willingness to challenge status quo, and high learningagility.

• Strong organizational and political acumen

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.  

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. We require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable and learn and improve every day. You will work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

• Annual Bonus

• Potential Discretionary LTI Bonus

Health and Well-being Benefits

• Medical coverage

• Health Savings Accounts

• Flexible Spending Accounts

• Dental coverage

• Vision coverage

• Hospital Care Insurance

• Critical Illness Insurance

• Accidental Injury Insurance

• Life and AD&D insurance

• Short-term disability coverage

• Long-term disability insurance

• Long-term care with life insurance

Other Well-being Resources

• Anxiety management program

• Wellness incentives

• Sleep improvement program

• Diabetes management program

• Virtual physical therapy

• Emotional/mental health support programs

• Weight management programs

• Gastrointestinal health program

• Substance use management program

• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well-being

• BD 401(k) Plan

• BD Deferred Compensation and Restoration Plan

• 529 College Savings Plan

• Financial counseling

• Baxter Credit Union (BCU)

• Daily Pay

• College financial aid and application guidance

Life Balance Programs

• Paid time off (PTO), including all required State leaves

• Educational assistance/tuition reimbursement

• MetLife Legal Plan

• Group auto and home insurance

• Pet insurance

• Commuter benefits

• Discounts on products and services

• Academic Achievement Scholarship

• Service Recognition Awards

• Employer matching donation

• Workplace accommodations

Other Life Balance Programs

• Adoption assistance

• Backup day care and eldercare

• Support for neurodivergent adults, children, and caregivers

• Caregiving assistance for elderly and special needs individuals

• Employee Assistance Program (EAP)

• Paid Parental Leave

• Support for fertility, birthing, postpartum, and age-related hormonal changes

Leave Programs

• Bereavement leaves

• Military leave

• Personal leave

• Family and Medical Leave (FML)

• Jury and Witness Duty Leave