Job Description Summary

Global Senior Marketing Manager

This position will be responsible for Global Marketing of our clinical and industrial Media portfolio.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

About the role

The Global Marketing Manager, Media Core Microbiology (MCM) will play a pivotal role in driving overall portfolio strategy, design and enhance product value propositions an enable entry into alternate digital go-to-market channels. In this role, you will partner very closely with regions to drive results and define marketing direction. This highly visible position offers a significant opportunity to impact our business and advance your career. If you are a strategic thinker with a passion for innovation, collaboration, and delivering results, we encourage you to apply.

Key Responsibilities

• Define, build, and activate global Go-to-Market strategies to expand market penetration and category share.

• Leverage market and customer insights to define global market strategy, including pricing, positioning, distribution, and promotion to drive overall success.

• Monitor global performance metrics and adjust strategies accordingly.

• Develop and implement comprehensive global marketing communications plans aligned to business objectives.

• Drive engagement and clear communication with regional marketing teams, field sales, channel partners, and global accounts leaders.

• Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy.

• Ensure product messaging is credible, motivating, and consistent across all regions in support of business objectives.

Education and Experience Required

• Bachelor’s degree required; Master’s degree preferred.

• Minimum of 5 years of relevant Life Science marketing and/or sales experience, preferably in global or multi-region roles.

• Strong understanding of marketing principles and strategy.

• Demonstrated experience collaborating with regional teams and supporting global sales professionals.

• Strong budgeting and forecasting skills.

• Ability to translate complex concepts into customer-focused strategies.

Preferred

• Master’s Degree.

• Medical device experience.

• Knowledge of diagnostic and laboratory customers.

• Experience managing global product launches and campaigns.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA MD - Sparks - 7 Loveton Circle

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$124,700.00 - $205,700.00 USD Annual