Job Description Summary

Job Description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters.

Key Responsibilities

• Lead both upstream and downstream global marketing activities for the BD Veritor platform, including product roadmap development, market segmentation, pricing strategy, product launches, and sustaining marketing.

• Develop and implement global marketing plans to drive platform awareness, customer adoption, and market expansion, including development of sales tools, training programs, and promotional materials.

• Handle the development of a multi-generational product roadmap in alignment with unmet customer needs, competitive trends, and evolving clinical guidelines.

• Collaborate with regional sales and marketing teams to align on launch plans, implementation support, and commercial execution.

• Serve as the global voice of customer in core team engagements and new product development efforts, including VOC gathering, customer journey mapping, and positioning strategies.

• Own market development strategy, including outside KOL engagement, economic value modeling, and new market entry plans.

• Support case development for portfolio expansion into adjacent POC opportunities, using internal platforms and partnerships.

• Provide ongoing competitive intelligence, market trends analysis, and scenario planning to advise strategy and tactical execution.

• Partner with healthcare economics and outcomes research teams to develop value-based selling narratives and access strategies.

• Ensure BD Veritor presence and participation at key global conferences and industry events; drive publication strategies that reinforce platform value propositions.

• Supply to annual marketing planning and S&OP processes; run key performance indicators to assess campaign and portfolio efficiency.

• Support the development of talent within the global POC marketing organization and build succession capabilities.

Qualifications

• BA/BS required; scientific or business degree preferred. MBA strongly preferred.

• 7+ years of experience in strategic or global marketing, product management, or commercial excellence roles in the diagnostics or healthcare technology sector.

• Shown success in both upstream (strategy, VOC, innovation) and downstream (launch, commercialization, messaging) marketing roles.

• Experience leading product launches and driving adoption in competitive, fast-moving diagnostics markets.

• Strong critical thinking, data-driven decision-making, and ability to translate customer insights into actionable plans.

• Excellent communication, interpersonal, and leadership skills, with a demonstrated ability to influence across matrixed teams.

• Willingness to travel up to 30%, including international travel.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

• Annual Bonus

• Potential Discretionary LTI Bonus

Health and Well-being Benefits

• Medical coverage

• Health Savings Accounts

• Flexible Spending Accounts

• Dental coverage

• Vision coverage

• Hospital Care Insurance

• Critical Illness Insurance

• Accidental Injury Insurance

• Life and AD&D insurance

• Short-term disability coverage

• Long-term disability insurance

• Long-term care with life insurance

Other Well-being Resources

• Anxiety management program

• Wellness incentives

• Sleep improvement program

• Diabetes management program

• Virtual physical therapy

• Emotional/mental health support programs

• Weight management programs

• Gastrointestinal health program

• Substance use management program

• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well-being

• BD 401(k) Plan

• BD Deferred Compensation and Restoration Plan

• 529 College Savings Plan

• Financial counseling

• Baxter Credit Union (BCU)

• Daily Pay

• College financial aid and application guidance

Life Balance Programs

• Paid time off (PTO), including all required State leaves

• Educational assistance/tuition reimbursement

• MetLife Legal Plan

• Group auto and home insurance

• Pet insurance

• Commuter benefits

• Discounts on products and services

• Academic Achievement Scholarship

• Service Recognition Awards

• Employer matching donation

• Workplace accommodations

Other Life Balance Programs

• Adoption assistance

• Backup day care and eldercare

• Support for neurodivergent adults, children, and caregivers

• Caregiving assistance for elderly and special needs individuals

• Employee Assistance Program (EAP)

• Paid Parental Leave

• Support for fertility, birthing, postpartum, and age-related hormonal changes

Leave Programs

• Bereavement leaves

• Military leave

• Personal leave

• Family and Medical Leave (FML)

• Jury and Witness Duty Leave

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

#CLOLI

Required Skills

Optional Skills

.

Primary Work Location

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information