Job Description Summary

The Marketing Manager is responsible for downstream marketing and will develop the strategic and tactical initiatives for the product franchise on a global basis. In addition, the Marketing Manager is responsible for market assessment, competitor analysis, omni-channel and campaign development and execution, managing commercial expenses and managing all aspects of the franchise team.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Position Summary:

The Marketing Manager is responsible for downstream marketing and will develop the strategic and tactical initiatives for the product franchise on a global basis.  In addition, the Marketing Manager is responsible for market assessment, competitor analysis, omni-channel and campaign development and execution, managing commercial expenses and managing all aspects of the franchise team.   

Essential / Key Job Responsibilities:

• Develop and implement strategic and tactical marketing plans.  Responsible for long term goals and objectives for the market segment
• Define markets, determine market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, competitive positioning and market dynamics.
• Work with the Sales team to achieve product line performance goals.  Support field sales organization on highly technical product inquiries; provide appropriate product information to field sales organization, including technical data and product availability information.
• Develop and execute market research plans including collecting user inputs.
• Identify new markets and portfolio expansion and optimization through various methodologies, including recommending potential acquisitions
• Responsible for commercial marketing expense management.
• Create new product release plan and documents to include strategy, slides, video, competitive positioning, pricing, promotion, and delivery.  Develop sales training materials.
• Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
• Create promotional materials.
• Develop annual product sales forecast based on procedure trends, adoption rates, delivery alternatives, and corporate objectives.
• Establish and cultivate relationships with physicians, sales team, and cross-functional members
• Lead Sales Force training for relevant products.

Required Qualifications:

Bachelor’s degree Minimum seven years of business experience in marketing/sales or equivalent role Experience in healthcare or comparable industry Able to travel

Preferred Qualifications:

Five years of product management experience Strong analytical, research and technical skills Demonstrated leadership and team-work skills.  Must be able to lead a team and work with other functions (R&D, Quality, Regulatory, etc) Good business judgment Effective communication and presentation skills Ability to think strategically Leads by example and instills the BD Values.

Education and/or Experience:

Bachelor’s degree MBA degree or equivalent work experience

Physical Demands:

While performing the duties of this job, the employee is regularly required to stand, walk, sit, use sight, and use hands to manipulate, handle or feel objects, tools, controls, and office equipment. The employee frequently is required to verbally communicate with other associates. The employee is occasionally required to reach with hands and arms and stoop, kneel or crouch. 

Work Environment:

While performing the duties of this job, the employee may be in an open cubicle environment.  Candidate must be able to work in a team-oriented, fast-paced environment. BD is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce.

This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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Required Skills

Optional Skills

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Primary Work Location

USA AZ - Tempe Headquarters

Additional Locations

Work Shift

NA (United States of America)