DS Molecular / POC Marketing Product Manager
In-Office, Préfecture, de, Tokyo
Job Description Summary
Job Description
Job Description
Develop and implement the product strategy and marketing operation for the cervical cancer diagnostics portfolio, focusing on cytology and genetic tests.
Drive top line by working closely with sales team while maintaining the business profitability and Gross Profit (GP) targets.
Conduct market research and competitive analysis to identify opportunities and risks, as well as ensure the product offering remains competitive and relevant.
Collaborate with cross-functional teams including Sales, Application, Market Shaping, Quality Assurance and Regulatory Affairs to ensure alignment on product development and go-to-market strategies.
Provide product training and support to the sales team and healthcare professionals to drive product adoption and market growth.
Monitor product performance and key metrics to ensure commercial success, and take corrective actions as needed.
Manage relationships with key opinion leaders (KOLs) and healthcare professionals to gather insights and build advocacy for the products.
Plan and execute events such as academic conferences, exhibitions, seminars and BD -sponsored events for building and maintaining key customer relationship.
Work closely with the Marketing Manager to develop and execute marketing campaigns, including digital and event-based initiatives.
Ensure compliance with local and global regulatory requirements, working with internal regulatory teams to facilitate product registrations and approvals.
Required Skills
Optional Skills
.
Primary Work Location
JPN Tokyo - Minato-kuAdditional Locations
Work Shift
People here are amazing, and their passion for what they do comes through in everything they do.
Wendoly LaVolpe
Employer Brand Manager NA & LATAMs
Previously viewed jobs
No previously viewed jobs
-
BD Médical
BD Médical est l’un des grands fournisseurs mondiaux de dispositifs médicaux et un chef de file de l’innovation en matière de systèmes d’administration des médicaments par voie d’injection ou de perfusion.
-
BD Sciences de la vie
BD Sciences de la vie concentre ses efforts en étant à l’avant-garde d’un monde en santé en offrant à ses clients des solutions complètes allant de la découverte scientifique aux analyses diagnostiques.
-
BD Interventionnel
BD Interventionnel est un segment de l’entreprise offrant des dispositifs à la fine pointe de l’innovation et conçus pour améliorer la vie des patients dans le cadre d’interventions chirurgicales, endovasculaires, urologiques et soins intensifs. Les produits de ce segment font plus que répondre à des besoins cliniques : ils ajoutent aussi de la valeur aux soins de santé et améliorent la vie des patients.
Recommend
to a friend
Approve
of CEO
"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ