Job Description Summary

Job Description Summary

The Product Marketing Manager will own downstream US Region Marketing for the Hair Removal category within Skin Prep and support upcoming launches within the Skin Prep portfolio.  This individual will work cross functionally to develop and execute commercial strategies to achieve business unit objectives within the US. The visibility of this position demands strong leadership, adaptability, and a growth mindset.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

BD Interventional’s Surgery worldwide business unit is a leading developer, manufacturer, and marketer of innovative, life-enhancing medical technologies. Our Surgical Solutions Platform delivers a growing line of infection prevention, surgical irrigation, and enhanced sealants and hemostats, to complement surgical techniques across specialties and to advance surgical outcomes for the customers and patients we serve.

The Product Marketing Manager reports to the Associate Director of Marketing, US region, for the Skin Prep platform. This role encompasses diverse responsibilities including but not limited to launch execution, creation and deployment of strategic marketing programs, field sales support, value proposition development, omnichannel marketing campaigns, and evidence generation. 

Key Responsibilities

• Own the general management for the Hair Removal and Hand Hygiene portfolios which includes the BD Clippers, BD ClipVac, and EZ-Scrubs focusing on US commercial strategy, financial performance, demand and supply planning, budget management, and sales engagement.  This position will also support upcoming product launches within the Skin Prep portfolio.

• Conduct regular customer visits to develop awareness of key market requirements, identify unmet needs and support the sales organization.

• Gather, maintain, and analyze quantitative market knowledge (e.g., market data, market trends, competitive pricing) and qualitative market data (e.g., customer needs, competitor activities, plans, technologies, and applications).

• Responsible for consistently meeting or exceeding financial goals and performance metrics.

• Devise and execute bold marketing plans to drive product growth and market penetration including collateral, value propositions, competitive messaging, pricing strategies, and lifecycle management initiatives.

• Create and implement focused omnichannel campaigns as appropriate, aligning with key sales initiatives in target accounts.

• Develop and support voice of customer activities to drive innovation and product optimization.

• Effectively collaborate with other functions such as R&D, Customer Service, Sales, Medical Affairs, Regulatory, Quality, Operations, and Training.

• Identify evidence generation requirements that will support ongoing business momentum in response to changing market dynamics.

• Develop and execute strategic marketing programs that drive business growth by embracing innovative perspectives and implementing essential changes.  

• Adhere to all company policies, procedures, and business ethics codes and ensures they are communicated and implemented within the team.

• Other duties as assigned.

Minimum Requirements

• Bachelor’s degree in marketing, business, or science related field of study required; MBA preferred.

• Minimum of 4 years of relevant marketing and/or commercial experience with a consistent track-record of high performance and results required. Preferably in the medtech/healthcare industry.

• Demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results.

• Creative out-of-the-box mindset, intellectual curiosity and ability to take calculated risks with novel ideas.

• Ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.

• Strategic problem solver with a growth mindset and strong influencing skills.

• Demonstrated agility and sound judgment in fast-paced, high-priority environments.

• Excellent communication, presentation, proactive and writing skills.

• Ability to travel up to 30% domestically.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA IL - Vernon Hills

Additional Locations

USA RI - Warwick

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$99,700.00 - $164,300.00 USD Annual