Marketing Manager - Diagnostics

Field, Multiple Locations

応募

Job ID: R-549824
Category: Marketing
Location: Multiple Locations

戦略、創造性、ビジネスインパクトが融合するマーケティングキャリアを築く

BDのマーケティング担当者は、ヘルスケアソリューションがどのように理解され、採用され、信頼されるかを形づくる役割を担っています。最先端のイノベーションを明確な価値に転換し、ブランド、製品ポートフォリオ、市場を横断して成長を推進し、顧客エンゲージメントを強化し、より良い患者アウトカムの実現を支援します。

デジタル、プロダクトマネジメント、ビジネスディベロップメント、コミュニケーション、コマーシャルマーケティングなど、どのようなバックグラウンドをお持ちであっても、BDにはアイデアを成果につなげるための規模、リソース、そして裁量があります。また、前進し続けるキャリアを提供します。世界最大級のグローバルメドテックカンパニーの一員になることで、世界のヘルスケアシステムにインパクトを与えるソリューションづくりに携わることができます。

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Lead the marketing strategy for a growing Diagnostics business and help shape the future of Microbiology, Molecular Diagnostics and Laboratory Automation across ANZ.

As Marketing Manager – Diagnostics ANZ, you'll lead a talented marketing team while driving the strategy, growth and commercial performance of a highly specialised diagnostics portfolio.

This is a rare opportunity to influence a business at a pivotal stage of its growth journey. You'll work across Microbiology, Molecular Diagnostics, Laboratory Automation and Informatics, partnering with Sales leaders, key opinion leaders and global stakeholders to bring new technologies to market and drive meaningful commercial outcomes.

You'll have the opportunity to shape strategy, develop emerging marketing talent and play a key role in defining how the Diagnostics business continues to evolve following the transition to Waters ownership.

Your Day-to-Day

You will combine strategic leadership with hands-on commercial execution across a highly specialised diagnostics portfolio.

You will:

Lead the ANZ marketing strategy across the Diagnostics business, aligning local execution with regional and global priorities
Develop and execute portfolio strategies across Microbiology, Molecular Diagnostics, Laboratory Automation and Informatics
Lead and develop a high-performing marketing team, creating clear development pathways and building future capability
Partner closely with Sales leadership to ensure strong alignment between marketing initiatives and commercial objectives
Identify opportunities for portfolio growth, market expansion and business development
Evaluate market trends, customer insights and competitive activity to inform strategic decisions
Drive successful product launches and commercialisation activities across ANZ
Build and maintain strong relationships with pathology laboratories, laboratory managers, pathologists and key opinion leaders
Support the development of local clinical evidence, publications and customer advocacy programs
Lead participation at industry conferences, symposiums and customer events
Own the tender process and support strategic commercial opportunities
Own the S&OP process, ensuring accurate forecasting and alignment across commercial and operational teams
Collaborate with Product Specialists, Key Account Managers and commercial leaders to drive portfolio performance
Partner with regional and global stakeholders to ensure local market needs are represented and addressed

You will spend time in the field alongside Sales teams and customers, ensuring strategies translate into real customer impact and commercial outcomes.

About You

You understand the diagnostics market and know how to turn customer insights into commercial opportunities.

You may currently be leading complex portfolios and influencing teams without the formal leadership title, or be an established marketing leader looking for broader portfolio ownership and strategic impact.

You'll bring:

Marketing, Product Management or Commercial experience within Diagnostics, Life Sciences, Medical Devices or Healthcare
A solid understanding of the Microbiology/Molecular Diagnostics or Pathology industry.
Experience managing complex technical product portfolios
Strong stakeholder management and influencing capability
Experience partnering closely with Sales teams to drive commercial outcomes
Leadership experience or demonstrated ability to coach and develop others
Strong strategic thinking and commercial acumen
Excellent communication and presentation skills
Experience developing and executing portfolio or go-to-market strategies
The ability to translate customer and market insights into practical business actions

Why Waters?

Waters is the world's leading specialty measurement company, helping customers across life sciences, diagnostics, materials science and food testing unlock critical insights through innovation and technology.

You'll join a growing Diagnostics business with significant opportunity across Laboratory Automation, Molecular Diagnostics and Informatics. This is a role with genuine visibility across ANZ, APAC and Global teams, where your ideas, leadership and commercial thinking will directly influence business performance.

You'll also have the opportunity to develop a talented team, shape future capability and help define the next phase of growth for the Diagnostics business.

What's in It for You

Lead a high-performing marketing team across ANZ
Ownership of strategically important Diagnostics portfolios
Exposure to ANZ, APAC and Global stakeholders
Opportunity to influence the growth of Laboratory Automation and Informatics solutions
Strong career development pathways within a global organisation
The chance to develop emerging marketing talent and build future capability
A highly visible leadership role with genuine commercial impact

Ready to Make Your Mark?

If you're ready to lead strategy, develop people and drive growth across a specialised Diagnostics portfolio, we'd love to hear from you. Apply today and take the next step in your marketing leadership career.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

AUS Sydney - North Ryde

Additional Locations

AUS Melbourne

Work Shift

応募

求められる人物像

BDのマーケティングとして活躍しているのはどのような人たちでしょうか。以下のような方は、BDのマーケティングとして、きっと活躍できるはずです。

結果志向の方
自発的に行動を起こす方
戦略的思考のある方
協働的な方
創造力のある方
柔軟に対応できる方

インパクトを生み出す準備はできていますか？

BDでは、マーケティングは成長を牽引するエンジンです。ここは、影響力と責任を求めるマーケターのための環境です。セールス、R&D、リーダーシップと密接に連携し、確かなデータ、信頼されるブランド、そして目的を持ってイノベーションを起こす自由に支えられながら、戦略を実現します。

BDの取り組みが患者さんの人生にどれほどリアルで人間的なインパクトを与えているかをご覧ください。これこそが、BDのマーケターが日々広く届けている力強いストーリーです。

人を中心に築かれた職場環境

「BDとその企業文化について良い評判を聞いていました。リクルーターとの面談では、BDが自分にとって適しているか、そして、自分がBDにマッチするかどうかを同じように確かめたいと思っていました。BDのカルチャーの素晴らしさは、本当に言葉では言い尽くせません。」

ジェシカ・プライヤー

HealthSightマーケティングシニアマネージャー – サンディエゴ、カリフォルニア州、米国
「BDでは、常に好奇心を持ち、フィードバックを求め、イノベーションを受け入れることが奨励されています。こうしたカルチャーは、私がコンフォートゾーンの外に踏み出し、意義のある成果を生み出すよう動機づけてくれます。BDを特別な存在にしているのは、多様な視点が歓迎されるだけでなく、称賛されることです。それがより革新的なソリューションと、より強い一体感につながっています。ここでは、現状に挑戦することと、互いの成長を尊重し、支え合う姿勢が両立しています。」

ファトゥル・ムニール・ダロサ

プロダクトマネージャー – ジャカルタ、インドネシア
「ここには非常に多くの機会があります。BDではお客へのサポート、教育、患者ケアの向上支援の領域が尽きることはないでしょう。自分自身の成長に加えて、多くの同僚が新たな機会を得て社内で活躍の場を広げているのを見てきました。ここでは、挑戦のない日は一日としてありません。」

シャノン・ヒリヤー

シニアディレクター、グローバルカスタマーソリューション
「BDでは、継続的な学習とグロースマインドセットのカルチャーによって、私たちがそれぞれの役割で成功し続けることができます。継続的な能力開発の機会と部門横断的なコラボレーションを通じて、スキルと製品に関する専門知識を向上させ、イノベーションとオペレーショナルエクセレンスを推進しています。柔軟性と責任をもって取り組むことで、私たちは自らの影響力を強め、組織内でも、サービスを提供するお客様に対しても、卓越した価値を提供し、ヘルスケアソリューションにおけるエクセレンス（卓越性）を前進させています。」

イン・ユアン・ライ

東南アジア、シンガポール担当, スぺシメンマネジメント事業部 – プロダクトマネージャー