Communications Manager
In-Office, Minato-ku, Tokyo
- ID da oferta
- R-539823
- Category
- Communications & Public Relations
- Location
- Japão
- Region
- APAC
Job Description Summary
Job Description
Position Summary
At BD, we are driven by a powerful purpose: Advancing the world of health™. As a global leader in MedTech, our ability to improve lives depends not only on our innovations, but on how meaningfully we communicate our mission, values, and impact.
As our Communications Manager, you will play a pivotal role in shaping how BD shows up in Japan — inspiring employees, elevating our reputation, and connecting our story to the people
and communities we serve. This is a role for strategic storyteller who builds trust, mobilizes stakeholders, and amplifies a mission that matters.
Key Responsibilities
1. External Communications — Elevate Our Presence
You will be the storyteller who brings BD’s innovation, values, and societal contributions to life.
Lead strategic corporate PR that strengthens BD’s standing as a trusted and purpose‑driven leader.
Drive compelling product and innovation stories that resonate with media, customers, and industry influences.
Build strong, proactive relationships with journalists and media partners; coordinate interviews and briefings.
Guide PR agencies with clarity and creativity to deliver measurable outcomes.
Partner on crisis communications preparedness and response.
2. Internal Communications — Inspire Our People
You will help create a culture where every employee feels informed, connected, and inspired.
Enhance engagement and connection through internal campaigns and events that strengthen pride and belonging.
Create a cohesive employee experience by leading key channels (town halls, intranet, newsletters) and ensuring messages are timely, relevant, and unified.
3. Digital Communications — Drive Modern, Data‑Driven Engagement
You will connect BD with audiences through compelling, timely digital content.
Create and distribute impactful content for priority professional platforms and owned channels to reach key audiences.
Manage corporate content on the local website
Use analytics and KPIs to iterate content strategy, improve reach and engagement, and optimize the overall channel mix.
Champion smart use of digital tools to communicate faster, clearer, and with greater impact.
Qualifications and experiences
Required
5-7+ years in PR or corporate communications
Experience in global or multinational organizations; proven ability to localize global strategies for Japan
Hands‑on experience managing agencies and external partners
Native‑level Japanese with exceptional writing and storytelling skills
Business‑level English
Preferred
Experience in Healthcare, MedTech, or pharmaceutical sectors.
(Consumer health, food/cosmetics, FMCG industries are also welcome)
Background in crisis communication and/or internal communications.
Your Strengths & Leadership Qualities
Strategic thinker with a growth mindset
Exceptional communicator who builds trust and influence across diverse stakeholders
Highly self-driven with excellent planning and execution discipline
Comfortable navigating ambiguity in a matrix environment
Team first leader who fosters collaboration and multiplies others’ impact
Passionate about continuous improvement and operational excellence
About BD (Becton, Dickinson and Company)
BD is one of the world’s leading medical technology companies, committed to advancing the world of health™ by improving medical discovery, diagnostics, and patient care.
Our Purpose and Commitment
Guided by our purpose—“Advancing the world of health™”—we work closely with healthcare professionals to bring cutting‑edge technology and comprehensive clinical education to the bedside. Our mission is to support medical teams in delivering exceptional patient outcomes and to ensure they are equipped for critical moments.
Required Skills
Optional Skills
.
Primary Work Location
JPN Tokyo - Minato-kuAdditional Locations
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