SEA Marketing Manager, Peripheral Vascular

In-Office, Singapore, Singapore

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Job ID: R-551965
Category: Marketing
Location: Singapura, Cingapura

Construa uma carreira em marketing onde estratégia, criatividade e impacto comercial se conectam

Na BD, profissionais de Marketing moldam como as soluções em saúde são compreendidas, adotadas e valorizadas. Você traduzirá inovação de ponta em resultado tagível, trabalhando com marcas, portfólios e mercados para impulsionar crescimento, fortalecer o engajamento com clientes e oferecer melhores resultados para pacientes.

Seja sua experiência em digital, gestão de produtos, desenvolvimento de negócios, comunicação ou marketing comercial, a BD oferece os recursos e a autonomia para construir ideias que entregam resultados, e oportunidades de avanço na carreira. Ao se juntar a uma das maiores empresas globais de tecnologia médica, você moldará soluções que influenciam sistemas de saúde em todo o mundo.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Product Management & Marketing Activities:

Develop and iterate marketing plans for assigned portfolio(s) which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate’s guidance
Create and drive market shaping and market development initiatives to maximize therapy reach
Collaborate with Health Economics and Outcomes Research team, Medical Affairs and Strategic Marketing to optimize portfolio and address unmet market needs
Ensure smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers and distributors
Organise and co-ordinate all aspects of product promotional campaigns and / or participation in 3rd party conferences
Measure effectiveness of marketing plan and campaigns, and pivot accordingly
Design and execute digital campaigns

Market Knowledge:

Possesses thorough understanding of local healthcare policies, and industry and market macrotrends which would impact market access and marketing strategy
Acquire / demonstrate excellent knowledge and understanding of competitive landscape, patient journey, buying process required to inform marketing strategy and thereby achieve sustainable profitability
Conduct or acquire market research for relevant data and information required to validate marketing initiatives

Budgeting & Forecasting:

Participate in budgeting and forecasting process
Establish and maintain effective and valid product portfolio forecasting
Manage and optimize resource allocation i.e., assigned expense budget for marketing activities for assigned Divisional product portfolios

Product Knowledge and Training:

Develop and maintain superior product knowledge and provide regular product training to sales team and customers
Maintain high level of sales competency through regular product training and develop and enhance sales team’s clinical selling skills to communicate product value propositions effectively

Relationship Management:

Manage relationships with Divisional marketing, sales organization, marketing agencies to implement the marketing & branding activities
Establish professional relationships with key opinion leaders and customers to ensure high level of customer centricity in marketing plans

Our Requirements

Bachelor’s Degree in Marketing or industry-related discipline (MBA is an advantage)
Minimum 3 years’ experience in marketing in medical device industry, in demonstrating strategic thinking and successful implementation of marketing strategies
Prior sales experience in Peripheral Vascular/Arterial Portfolio is required
Possesses strong drive to succeed, reflected by proven track record
Experience working with distributors would be an advantage
Possesses strong business acumen and excellent presentation skills (both oral and written)
Able to undertake at least 40% travel

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

SGP The Strategy

Additional Locations

Work Shift

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Perfil de Sucesso

O que diferencia profissionais de Marketing bem-sucedidos? Você provavelmente se destacará em Marketing na BD se demonstrar:

Orientaçãoa resultados
Proatividade
Estratégia
Colaboração
Criatividade
Adaptabilidade

Pronto(a) para gerar impacto?

Na BD, marketing é uma peça importante para o crescimento. Este é um ambiente para profissionais de marketing que buscam influência e responsabilidade. Você trabalhará em forte colaboração com vendas, P&D e lideranças para dar vida às estratégias, utilizando dados sólidos, marcas confiáveis e a liberdade de inovar com propósito.

Veja como o trabalho da BD gera um impacto real e humano na vida de um paciente, exatamente o tipo de narrativa poderosa que profissionais de marketing da BD amplificam todos os dias.

Um ambiente de trabalho feito para as pessoa

"Eu tinha ouvido coisas boas sobre a BD e a cultura da empresa. Quando conversei com o recrutador, eu queria garantir que a conversa fosse tanto sobre se a BD era uma boa escolha para mim quanto sobre eu ser uma boa escolha para a empresa. Eu realmente não consigo expressar o quanto a cultura da BD é incrível. "

Jessica Pryor

Gerente Sênior, Marketing HealthSight – San Diego, CA, Estados Unidos
"Na BD, sou incentivado a permanecer curioso, buscar feedback e abraçar a inovação. Esta cultura me motiva a sair da minha zona de conforto e entregar resultados significativos. O que realmente diferencia a BD é como perspectivas diversas não são apenas bem-vindas, mas celebradas, levando a soluções mais inovadoras e um senso mais forte de união. Aqui, desafiar o status quo anda de mãos dadas com respeito mútuo e apoio ao crescimento uns dos outros."

Fathul Munir Darosa

Gerente de Produto – Jacarta, Indonésia
"Existem tantas oportunidades aqui. Não tem a possibilidade de ficar sem áreas para apoiar, educar nossos clientes e ajudar a melhorar o cuidado ao paciente na BD. Além do meu próprio crescimento, vi muitos colegas avançarem na organização com oportunidades adicionais. Não há um dia em que eu não seja desafiada aqui."

Shannon Hillyer

Diretora Sênior, Soluções Globais para Clientes
"Na BD, nossa cultura de aprendizado contínuo e mentalidade de crescimento nos capacita a prosperar em nossas funções. Por meio de desenvolvimento contínuo e colaboração interfuncional, aprimoramos nossas habilidades e expertise em produtos, impulsionando inovação e excelência operacional. Ao abraçar adaptabilidade e responsabilidade, amplificamos nosso impacto, entregando valor excepcional tanto dentro da organização quanto aos clientes que atendemos, impulsionando a excelência em soluções de saúde."

Inn Yuan Lai

Gerente de Produto em Specimen Management (SM)– Singapura, Sudeste Asiático