Job Description Summary

The Global Product Manager will be responsible for working on various upstream and downstream marketing initiatives within the Urology & Critical Care Home Care platform. This role will support the marketing team with new product launches, promotional programs, conference execution, portfolio management, and other commercial related initiatives.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Global Product Manager will be responsible for working on various upstream and downstream marketing initiatives within the Urology & Critical Care Home Care platform. This role will support the marketing team with new product launches, promotional programs, conference execution, portfolio management, and other commercial related initiatives. The candidate should have experience within marketing, implementing product strategies, campaigns, and product lifecycle management. Candidates will be expected to report to our Covington, Georgia office 4 days per week.

Primary Responsibilities:

• Drives execution of the strategy for Core Urology including marketing plan development, new product launches and pipeline strategies, and portfolio management activities. Includes core customer requirements, financial plans, market development activities, claims and data, launch plans, lifecycle management, and marketing tactics.

• Supports strategy & execution of service harmonization between cash-pay and reimbursable market within the business to ensure no interruption to patient care.

• Collaborates globally with international marketing partners to develop and drive strategic direction of the portfolio.

• Works closely with domestic sales, customer service and other internal departments to ensure effective communication, proper execution of sampling to drive sales, and support of marketing initiatives.

• Leads the development of campaigns and promotional materials including brochures, direct mailings, email, web pages, etc.

• Represents the marketing function on key sustaining engineering projects to provide functional inputs and support timely project closures.

• Researches new trends and technologies related to business unit’s industry; recommends innovative ideas to increase competitive advantage.

• Attends conferences and trade shows as required; maintains awareness of changes in industry practices, technology, and leads competitive intelligence initiatives.

• Other duties may be assigned.

Qualifications:

• Bachelor’s degree in business administration, marketing, life sciences, or equivalent preferred.

• A minimum of 3 years of experience in marketing required, preferably B2C.

• Strong organizational, leadership, problem solving, and interpersonal skills. Candidate must be able to work in a team-oriented, fast-paced environment.

• Experience developing and implementing successful marketing campaigns preferred.

• Strong project management skills with attention to detail and follow through.

• Excellent interpersonal and communication skills.

• Ability to effectively communicate complex concepts to others.

• Proficiency in Microsoft Office Suite, namely PowerPoint and Excel.

• Personal characteristics: Initiative-taking, data-driven, collaborative, curious, detail-oriented, critical thinker, enthusiastic, customer-focused.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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Required Skills

Optional Skills

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Primary Work Location

USA GA - Covington BMD

Additional Locations

Work Shift

NA (United States of America)