Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

Position Summary

We are seeking a Group Product Manager to identify customer-centric, high-value marketing programs that drive accelerated product adoption and growth.  They will work closely with regional partners to achieve success.  This role will focus on solutions within the Advanced Patient Monitoring portfolio which provide advanced hemodynamic monitoring. 

The ideal candidate brings both strategic vision and executional excellence—able to translate insights into impactful programs, lead agencies with confidence, and clearly demonstrate results.

Key Responsibilities:

• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives

• Build relationships with key opinion leaders (KOL) to help inform customer engagement plans and understand current market environment and competition

• Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives

• Develop programs that support the field and commercialization strategies for multiple major initiatives

• Lead major projects for the Congress Management process

• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives

• Lead the execution of multiple major programs and initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)

• Define and build a body of clinical and economic evidence that supports the regional value proposition

• Manage budgets related to product line, campaigns and projects

• Analyze clinical and market data to assess regional impact of potential product launches

• Lead significant process or corporate initiatives that impact and bring value to the marketing organization

Education requirements:

• Bachelor's degree with 10 years of marketing experience, including downstream marketing required, or Master's degree with 8 years of experience, including downstream marketing, required

• Healthcare industry experience strongly preferred

Required Skills:

• Proven successful project management skills

• Proven expertise in Microsoft Office Suite

• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives required

• Expert understanding of related aspects of marketing concepts and principles required including understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research required

• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics required

• Ability to assess and understand market share, pricing, ASPs, competitive dynamics required

• Strong clinical knowledge, experience and knowledge of the clinical areas where our products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks preferred

• Strict attention to detail required

• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization required

• Ability to manage competing priorities in a fast-paced environment required

• Experience leading projects working closely with cross-functional teams, marketing peers and leaders and managing needs and messaging to upper management required

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

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