Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Position Summary

This is a unique opportunity to be a part of a dynamic global team focused on bringing innovations to market that help improve the quality of care for surgical and critically ill patients.  This individual will make an impact by leading key initiatives and product launch campaigns.  To do this, they will partner with global & regional Product Managers and Professional Education teams to develop relevant and robust campaigns and initiatives.  Keeping clinicians, patients, and employees top of mind is critical to ensuring that we bring life to our strategy, communications, and experiences in ways that resonate with our customers around the globe.

Key Responsibilities:

• Develop and manage brand initiatives and associated marketing communication programs which support key BU initiatives, product launches and market development efforts

• Collaborate with Regional Marketing teams to develop regionally relevant, robust marketing and promotional programs, which ensure a consistent customer experience across all touch points

• Partner with global product marketing on new product development to develop positioning, value proposition, messaging platform, and product names

• Gain insights from market research to inform marketing initiatives

• Coordinate project management across multiple functions, including key stakeholders (e.g., product management, convention management, clinical affairs, legal and regulatory affairs), to ensure timely and accurate completion of projects

• Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics

• Oversee creative agency partnerships. Manage agency priorities and approve expenditures within budget guidelines

• Apply consistent execution of corporate brand marketing guidelines and trademark requirements

• Act as internal brand steward for corporate brand and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide

• Manage assigned brand budgets

• Develop department operational procedures and processes that foster effective communications and collateral

• Monitor metrics to track program effectiveness and ROI

• Other incidental duties

Minimum Requirements:

• Bachelor's degree required plus eight years of marketing experience working with digital assets and digital channels or a Master’s degree plus six years of marketing experience working with digital assets and digital channels

Additional Required Skills:

• Strong marketing acumen including understanding and application of marketing frameworks, concepts, and principles

• Substantial knowledge and understanding in applying brand strategy to communication challenges

• Proven successful project management skills

• Excellent communication skills and interpersonal relationship skills including negotiating and relationship management skills

• Ability to drive achievement of objectives

• Knowledge and understanding of marketing communication channels, with particular knowledge of digital channels

• Strict attention to detail

• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization

• Ability to manage competing priorities in a fast paced environment

• Ability to lead projects with cross-functional team members, motivating and coaching others

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

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