Job Description Summary

Lead global marketing activities for Advanced Patient Monitoring (APM) product pipeline by partnering with cross-functional teams across engineering, sales, and marketing within the BD Connected Care portfolio. This is an exciting opportunity to launch a new product line within the APM portfolio and bring new technology to market.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Key Responsibilities:

• Lead the product strategy and launch for a new APM monitoring portfolio, assessing product feasibility, validating commercial opportunity, and guiding development of capital monitoring solutions

• Provide voice of customer in order to translate market needs and opportunities into overall strategic direction for the product portfolio and launch planning

• Lead market research efforts to support product development, claims generation, and launch strategy

• Collaborate cross-functionally with clinical, engineering, regional, and global marketing teams to define product strategy

• Coordinate and engage with other members of the BD Connected Care businesses to align on cross-business product design, launch strategy, and go-to-market activities

• Collect, analyze, and provide recommendations from customer and field team product feedback for incorporation into product enhancements and future pipeline

• Prepare presentation materials for product strategy and marketing activities and deliver them to an executive audience while maintaining

• Other incidental duties

Minimum Requirements:

• Bachelor's Degree required with eight years of marketing, finance, or engineering experience or

• Master's Degree or equivalent with six years of marketing, finance, or engineering experience

Preferred Requirements:

• Six years of marketing experience in medical device or healthtech

• Six years of experience as a product or project manager

Required Skills:

• Proven experience in product development and launch execution, preferably in the medical device space

• Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills

• Excellent problem-solving, critical thinking, and investigative skills

• Experience working in, marketing, health-tech, or healthcare industry preferred

• Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics

• Substantial knowledge of marketing concepts and principles

• Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.

• Strong Upstream Marketing skills including VOC, product definition, user need identification, and launch planning

• Demonstrated passion for emerging technology, automation, and healthcare innovation

• Possess a clinical knowledge related to hospital environment, clinical practice and reimbursement policies

• Strict attention to detail and ability to be decisive in an often ambiguous environment

• Ability to interact with senior internal and external personnel on significant matters often requiring coordination between organizations across business units

• Ability to manage competing priorities across multiple product lines

• Ability to create and maintain Excel financial/forecast models to support business cases, market segment evaluations and commercial pathways for short-term and long-term initiatives

• Ability to work in a team environment, working closely with global marketing team, key opinion leaders and regional sales teams

• Experience collaborating with R&D and Engineering teams to bring new technologies to market

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - Irvine Laguna Canyon

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$109,700.00 - $180,800.00 USD Annual