Job Description Summary

Reporting to the Associate Director for Clinical Solutions & CDx, US Region Marketing, the Product Manager – Clinical Instruments will support the BD FACS family of clinical analyzers, sample preparation systems, and software solutions. This role serves both traditional clinical customers (reference laboratories, hospitals, and academic medical centers) and the cell therapy market, including Quality Control (QC) and manufacturing workflows.

The Product Manager will help drive portfolio growth by supporting marketing strategies, product launches, and customer engagement initiatives. This position focuses on execution and collaboration across cross-functional teams to ensure successful commercialization of instruments and software solutions, including automation-enabled workflows.

Job Description

“As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters.  

Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.”

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Key Success Metrics

• Achievement of regional objectives for assigned portfolio across clinical diagnostics and cell therapy segments

• Successful execution of product and software launch activities

• Delivery of marketing plans and field enablement tools

• Customer engagement and adoption of automation-enabled workflows

Roles and Responsibilities

Portfolio Support Across Clinical & Cell Therapy Markets

• Assist in developing marketing strategies for clinical instruments and software solutions serving reference laboratories, hospitals, and academic medical centers, while supporting expansion into cell therapy QC and manufacturing.

• Gather and analyze customer insights across clinical labs, translational research, and cell therapy manufacturing organizations.

• Support segmentation, positioning, and value proposition development tailored to clinical diagnostics and manufacturing/QC environments.

Product & Software Launch Support

• Coordinate commercial readiness activities for instrument and software launches.

• Partner with cross-functional teams (R&D, upstream marketing, software, quality, regulatory, operations) to ensure compliant and timely execution.

• Track launch performance and assist in reporting KPIs.

Automation & Software Enablement

• Support marketing initiatives for software-enabled automation in clinical and cell therapy workflows.

• Collaborate with internal teams and external partners to develop messaging and go-to-market strategies for automation solutions.

Commercial Execution & Field Enablement

• Contribute to regional marketing plans aligned with portfolio growth objectives.

• Develop sales tools, digital content, and event strategies tailored to clinical and cell therapy audiences.

• Assist with training and field enablement activities to ensure clear articulation of workflow differences.

• Participate in customer-facing activities, including conferences and reference site development.

Insights, Forecasting & Lifecycle Management

• Support Voice of Customer and market research initiatives.

• Maintain awareness of competitive technologies, automation trends, and regulatory considerations.

• Assist with demand planning and forecasting activities.

Ideal Candidate Profile

This role is suited for a collaborative, execution-focused marketer who thrives in a dynamic, matrixed environment and is eager to learn and grow.

Key Capabilities for Success

• Strong organizational skills and ability to manage multiple priorities

• Exposure to product marketing fundamentals, including positioning and launch activities

• Effective communication skills with cross-functional teams and customers

• Ability to work in ambiguity and adapt as business needs evolve

Qualifications

• Bachelor’s degree in a scientific discipline or business/marketing required; MBA a plus

• 2–4 years of experience in marketing, product management, or related roles within life sciences, medical devices, diagnostics, or biopharma highly preferred

• Experience supporting cell therapy, bioprocessing, QC, or manufacturing environments preferred

• Familiarity with automation, robotics, software, or digital solutions in laboratory or manufacturing settings is a plus

• Flow cytometry or clinical laboratory experience is a plus

• Strong analytical, problem-solving, and communication skills required

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - Milpitas 135

Additional Locations

USA CA - San Diego (BDB)

Work Shift

PR 1000am-630pm, 830-5pm M-F (United States of America)

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$114,500.00 - $189,100.00 USD Annual