Job Description Summary

Drive sales growth for BD MDS products across government hospitals, institutions, and tender‑based accounts, ensuring strong territory coverage and tender execution

Job Description

Area Sales Manager - Government Business

Company:** Becton Dickinson India Private Limited (CIN U74899DL1995PTC064117)

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Job Summary:**

The Area Sales Manager - Government Business will be responsible for driving sales growth and market share within the government sector across a designated region in India. This role involves developing and executing strategic sales plans, building strong relationships with key government stakeholders, and managing the entire sales cycle for Becton Dickinson's diverse portfolio of medical devices and solutions.

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Job Responsibilities:**

* Develop and implement strategic sales plans and forecasts to achieve assigned sales targets and objectives within the government business segment.
* Identify, qualify, and develop new business opportunities with government healthcare institutions, ministries, public sector undertakings, and other relevant government bodies.
* Cultivate and maintain strong, long-term relationships with key decision-makers, procurement officers, administrative personnel, and clinicians within the government sector.
* Lead the entire sales process from initial contact, needs assessment, solution presentation, negotiation, contract finalization, and post-sales support.
* Prepare and deliver compelling presentations, proposals, and tender responses that effectively communicate the value proposition of BD's products and services.
* Monitor market trends, competitive activities, and government policies relevant to the healthcare sector to identify new opportunities and challenges.
* Collaborate cross-functionally with marketing, technical support, regulatory, and supply chain teams to ensure seamless customer experience and product delivery.
* Provide accurate sales forecasts, pipeline reports, and market intelligence to senior management.
* Ensure compliance with all company policies, ethical guidelines, and government regulations.
* Participate in relevant industry conferences, exhibitions, and government events to promote BD's brand and offerings.
* Manage and mentor a team of sales professionals (if applicable) within the government segment.

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Job Qualifications:**

* Bachelor's degree in Business Administration, Marketing, Science, or a related field. An MBA is a plus.
* Minimum of 8-12 years of progressive sales experience, with at least 3-5 years specifically focused on selling medical devices, pharmaceuticals, or healthcare solutions to the Indian government sector.
* Proven track record of consistently meeting or exceeding sales targets in a complex B2G (Business-to-Government) environment.
* In-depth understanding of government procurement processes, tender systems, and regulatory frameworks in the Indian healthcare landscape.
* Strong network and established relationships with key stakeholders within government healthcare bodies.
* Excellent communication, presentation, and negotiation skills.
* Ability to work independently, manage multiple priorities, and thrive in a fast-paced, results-oriented environment.
* Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software.
* Willingness to travel extensively within the assigned territory.
* Strong ethical conduct and commitment to compliance.

Required Skills

Optional Skills

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Primary Work Location

IND Mumbai - CHub Town Solaris

Additional Locations

Work Shift