Job Description Summary

Research Reagents Portfolio is a critical driver of the US Region Research Solutions business. As a Product Manager, you will have an opportunity to drive & grow the Research Reagents business. You will work closely with the Global Marketing team, Commercial US Marketing Team, and Platform Marketing Team, and the US Research Solutions Portfolio team & Distributor Portfolio Manager & e-commerce leader to drive omnichannel strategy & portfolio success within BDB US Region.

You will be responsible for strategic demand generation and sales enablement for the research reagent portfolio. In this role you will lead the execution of exciting new dyes launches together with other cutting technologies that help drive new discoveries to while managing product lifecycle to ensure best-in-class customer experience.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the creativity and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Main Responsibilities (includes but not limited to)

• Successfully launches products; develops strategies, tactics, and training plans for the Customer Service organization, Applications, and Sales teams.

• Collaborate with Commercial Distributor Channel Manager & e- commerce team to demonstrate the channel to drive & expand research reagents business.

• Partners with downstream marketing to create communication programs including advertising, PR, direct mail, product literature, sales tools, BD internet sites, etc., in alignment with branding strategy.

  • Participate in sales training presentations at national sales meetings.

  • Participate in distributor channel sales training.

  • Assist in commercial marketing activities including the development of marketing content and customer presentations.

  • Engage in various digital marketing activities including web content development, webinar execution, and lead generation management.

  • Ensures all the portfolio relevant materials are available and uploaded in showpad for sales access.

• Provides marketing and/or technical support at conferences, users meetings, customer sites, end-user workshops, and other specific marketing events.

• Partners with channel management & e-business leader to drive omnichannel strategies & ensure Commercial Marketing to ensure integrated messaging and roll out to the field.

• Leads all tactical aspects of US marketing plans to ensure the achievement of financial/budget expectations and product line strategies; creates strategic marketing plans and drives tactical marketing initiatives.

• Works closely with the Sales team to effectively implement marketing strategies and drive tactical plans to attain/exceed sales and category share objectives.

• Lead & direct the sales requests with reference to portfolio to help requests through internal business processes to ensure customer needs are met with agility.

• Leads demand planning in collaboration with the sales team to ensure key customer requirements are communicated to the global platform team

• Provide portfolio monthly portfolio performance reports to marketing leadership with insights

• Creates and implements pricing strategies, market analysis, promotional programs, market research requirements, and channel strategies. Incorporates "protocols" in all aspects of the marketing function.

• Collaborates with other Research Solutions product marketers to develop “research solutions” workflow messaging to present one BD solution.

• Ensures compliance with BD policies, procedures, and practices, including serving as point-person in the marketing communication copy approval process.

Qualifications:

• BS or MS in Immunology or another equivalent required; PhD preferred.

• Minimum of 7 years of business experience, with a minimum of 3 years in technical sales or support role required

• Business experience may include marketing, sales, or support.

• Experience in development successful campaigns, and co-marketing activities with distribution partners is highly preferred.

• Experience in execution of marketing plans that deliver achievement of financial/budget expectations and product line strategies. 

• Create promotional materials and sales tools.

• Proven track record to work independently across the matrix, within teams, and independently and have strong entrepreneurial approach.

• Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization and planning, goal setting, analytical and problem-solving.

• Results-oriented, with demonstrated ability to multi-task; capable of managing and driving the completion of multiple competing projects

• Creative & entrepreneurial approach and high level of ownership business insight to develop strategies that lead to portfolio success.

• Must be able to travel ~25%

At BD, we prioritize on-site collaboration because we believe it cultivates creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We encourage people with the creativity and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - San Diego (BDB)

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$109,700.00 - $180,800.00 USD Annual