Job Description Summary

The main purpose of this position is to grow the business in all key accounts under coverage by creating demand for the medical products through key users, influencers and through education.

Job Description

Principal Responsibilities

• Cover institution and customers (doctors, nurses, paramedics, retailers & distributors) as defined
• Promote product range as peer norms.
• Build and maintain relationships with all customers through an effective contact program with users, influencers and procurement agents
• Handle all customer complaints satisfactorily.
• Gather market information on competitor activities, trends & practices and communicate them in a timely manner to Sales Manager – Hospital Sales and the concerned Marketing Managers.
• Ensure that orders generated from institutions are supplied on time and in full (quantity & range).
• Identify market opportunities and communicate it to Sales Manager – Hospital Sales and the concerned Marketing Manager
• Organize, conduct in service workshops and train users on BD products.
• Manage distributors / retailers on aspects of stock planning, claim settlement and pricing
• Ensure that collections are made as per agreed norms from institutions where BD makes direct supplies.
• Coordinate on a regular basis with other Medical System members on information sharing and communicating the same to relevant members in BD.
• Grow sales in area of influence by selecting and developing approved new accounts. Broadening the product range/volume in the existing customer base.
• Achieve pre set targets.
• Maintain MIS in the agreed formats for
• Customer Profiling / Prospecting
• Must Call list updation / field reporting
• Secondary sales statement and monitoring

Unique Knowledge & Skills

• Persuasive Communication Skills
• Presentation and negotiation Skills
• Analytical Problem Solving
• Product Knowledge

BD SUCCESS FACTORS

• Customer Orientation
• Result Orientation

Contacts (Internal & External)

Internal

• Branch Managers
• Regional Sales Manager
• Regional Commercial Manager / Executive
• Marketing / Product Manager – Medical Systems
• Other Business Associates

External

• Doctors, Nurses, Paramedics 
• Purchase Officers
• Retailers, Distributors, Hospital Suppliers
• Infection Control Specialists

Critical Challenges

The key challenges in this position is to project BD or create an image of BD, as an organization promoting best medical practices in terms of education and retaining / growing key accounts.

Problem Solving & Decision Making

All issues related to Institutional sales within the ambit of the Company’s rules and policies.

Required Skills

Optional Skills

.

Primary Work Location

IND Gurgaon - Aurbis Summit

Additional Locations

Work Shift