Job Description Summary

The Product Manager for the Diagnostic Systems portfolio plays a critical role in supporting the marketing teams by developing and executing innovative strategies to achieve business objectives, including market share, revenue, and profitability. This role involves defining customer requirements and market needs for new or existing products, building business cases, and leading the product development process while ensuring compliance with regulatory standards throughout the product life cycle. The Product Manager collaborates closely with internal stakeholders and external customers to drive commercial success and provide strategic guidance to country teams across the region.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. 

Become a maker of possible with us!

The Product Manager for the Diagnostic Systems portfolio plays a critical role in supporting the marketing teams by developing and executing innovative strategies to achieve business objectives, including market share, revenue, and profitability. This role involves defining customer requirements and market needs for new or existing products, building business cases, and leading the product development process while ensuring compliance with regulatory standards throughout the product life cycle. The Product Manager collaborates closely with internal stakeholders and external customers to drive commercial success and provide strategic guidance to country teams across the region.

Key Responsibilities

• Develop and execute marketing strategies to drive product awareness, adoption, and growth, aligned with business goals for revenue, market share, and profitability for the Diagnostic Systems portfolio

• Define product and market requirements from insights gathered from customers, market trends, and competitive analysis to define product features, positioning, and value propositions.

• Lead product lifecycle management in-country—from business case creation to launch and post-market support—ensuring compliance with regulatory and quality standards.

• Drive cross-functional collaboration with regulatory, supply chain, sales, and commercial teams across local, regional, and global levels to ensure timely product development, launch readiness, and operational alignment.

• Foster strong engagement with customers and key stakeholders, including healthcare professionals, key opinion leaders, and channel partners, to validate product strategy and support successful market adoption.

• Provide strategic and tactical support to local marketing and sales teams, including distributors, including training, promotional tools, and performance tracking to ensure successful execution in the field.

• Monitor product performance and evolving market dynamics by tracking key performance indicators (KPIs), analyzing customer feedback, and assessing competitive and industry trends to identify opportunities for product optimization, innovation, or strategic repositioning.

Preferred Experience and Qualifications

• Minimum bachelor’s degree in Biological Sciences, Medical Technology, Microbiology or equivalent is required. Advanced degree and/or MBA preferred.

• Minimum of 2+ years of relevant product management experience within IVD, medical device, or life sciences in product planning and product life-cycle management.

• Experience in product launch and commercialization of life science or diagnostic products.

• Broad technical experience consistent with the molecular diagnostic market.

• Demonstrated ability to lead cross-functional teams.

• Strong analytical skills, ability to conduct and interpret financial analysis as it relates to the product portfolio and translate customer insights into actionable strategies.

• Excellent communication, presentation, and writing skills, comfortable communicating across various levels of stakeholders.

• Results and proactive solutions driven, with the ability to think critically to overcome potential business hurdles to complete tasks.

• Willingness to travel up to 25%, both domestically and internationally

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

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Primary Work Location

PHL Manila - Taguig City

Additional Locations

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