Analista de Marketing y Ventas

In-Office, Bogotá, Bogota D.C.

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Job ID: R-553497
Category: Marketing
Location: Bogotá, Colombia

Build a marketing career where strategy, creativity and commercial impact converge

At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.

Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Este rol será fundamental para apoyar el crecimiento de nuestras líneas de productos, desarrollando y ejecutando estrategias que impulsen el alcance de mercado y optimicen los resultados de ventas en la región.

Responsabilidades del Puesto

Desarrollar e implementar planes de marketing y campañas promocionales para los productos de Augusta Life Sciences en el mercado colombiano.
Realizar análisis de mercado, identificando tendencias, oportunidades y amenazas, así como el comportamiento de la competencia.
Gestionar y actualizar bases de datos de clientes y prospectos, garantizando la calidad y segmentación de la información.
Colaborar estrechamente con el equipo de ventas para alinear estrategias, proporcionar materiales de marketing y herramientas de apoyo.
Analizar datos de ventas, rendimiento de campañas y métricas de marketing para identificar áreas de mejora y optimización.
Preparar informes periódicos sobre el desempeño de marketing y ventas, presentando hallazgos y recomendaciones.
Participar en la organización y ejecución de eventos, ferias comerciales y seminarios para promocionar los productos de la compañía.
Apoyar en la creación de contenido para canales digitales (redes sociales, sitio web, email marketing) en coordinación con el equipo global.
Mantenerse actualizado sobre las regulaciones y tendencias del sector farmacéutico y biotecnológico.

Cualificaciones del Puesto**

Título universitario en Marketing, Administración de Empresas, Ingeniería Industrial o campos relacionados.
Mínimo de 2 años de experiencia comprobada en roles de marketing o análisis de ventas, preferiblemente en la industria farmacéutica, biotecnológica o de dispositivos médicos.
Dominio avanzado de herramientas de análisis de datos (Excel, Google Analytics, CRM, etc.).
Experiencia en la elaboración y ejecución de planes de marketing y campañas digitales.
Excelentes habilidades de comunicación oral y escrita en español; nivel intermedio de inglés deseable.
Capacidad analítica para interpretar datos, identificar patrones y generar insights accionables.
Proactividad, orientación a resultados y capacidad para trabajar de forma autónoma y en equipo.
Conocimiento de las tendencias de marketing digital y estrategias de engagement de clientes.
Habilidad para gestionar múltiples proyectos y prioridades de manera efectiva.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

COL Cundinamarca - Bogota

Additional Locations

Work Shift

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Success Profile

What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:

Results driven
Self-starter
Strategic
Collaborative
Imaginative
Adaptable

Ready to make an impact?

At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.

Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.

Hear from Our Associates

"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."

Jessica Pryor

Senior Manager, HealthSight Marketing – San Diego, CA, United States
"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."

Fathul Munir Darosa

Product Manager – Jakarta, Indonesia
"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."

Shannon Hillyer

Sr. Dir., Global Customer Solutions
"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."

Inn Yuan Lai

Product Manager, Specimen Management – Singapore, South East Asia