Job Description Summary

Job Description

P3-12796

1. Key Responsibilities

• Implement marketing activities to drive product adoption and market share growth for the MDS product portfolio in Vietnam, including:
• Market research: to identify customer needs, market trends, competitive landscape and track post events/activities metrics.
• Product development and launch activities, ensuring timely delivery and successful market introduction.
• Pricing execution per product per country.
• Marketing communications – advertising, promotions, digital marketing.
• Event organizing: ensure thorough planning, execution and fulfill relevant process required by compliance, monitor and report the execution and effectiveness of marketing plans/budgets via tracking and analyzing post event metrics
• Collaborate with cross-functional teams to define product requirements and specifications.
• Provide training and support to sales teams and customers on product features, benefits, and usage.
• Build and maintain strong relationships with key opinion leaders, healthcare professionals, and industry associations.
• Stay up-to-date with industry advancements, regulations, and standard processes to ensure compliance and competitive advantage.
• Implements, and maintains "best practices" in brand marketing and product development marketing, this includes use of BD Way of Marketing and leveraging the BD Way of Selling.
• Assist in monitoring business performance and important metrics and process: demand, forecast accuracy and colaborate with commercial excellent, supply chain, sales team to ensure business goals deliverables.

2. Educational Qualifications & Previous Experience  

• Bachelor’s degree in Science (health care related) or Business.
• Minimum of 5 years of experience in healthcare with a minimum of 3 years in Product management/Marketing management role.
• Prior clinical experience in nursing is desired.
• Understanding of healthcare systems, influencing dynamics and data related to consumables in different care settings in hospital.

3. Professional Skills & Key Competencies  

• Experience in medical device - consumable management is required.
• Experience in managing cross function activities/ projects, developing and implementing marketing activities.
• Ability to plan ahead / envision and ensure timely execution.
• Leadership ability to influence without authority, develop and empower associates to achieve objectives with a team approach including careful delegation of tasks while maintaining responsibility for the final result.
• Strong event management, customer focus, relationship management skills at senior levels, market intelligence with advanced research and analytical problem solving skills.
• Excellent skills in written, verbal communication in English and presentation in both Vietnamese and English.

Required Skills

Optional Skills

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Primary Work Location

Additional Locations

Work Shift