Job Description Summary

As the Senior Global Product Manager for Urinary Incontinence, you will play a key role on the Global Home Care Platform team within Urology and Critical Care (UCC). Reporting to the Global Director of Marketing, you will be responsible for shaping the future of our urinary incontinence portfolio.

This is an exceptional opportunity to lead the development of next-generation urinary incontinence solutions. Your expertise will be critical to achieving our ambitious goals, manage a fast-growing product line, and driving innovation in urinary incontinence.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

As the Senior Global Product Manager for Urinary Incontinence, you will play a key role on the Global Home Care Platform team within Urology and Critical Care (UCC). Reporting to the Global Director of Marketing, you will be responsible for shaping the future of our urinary incontinence portfolio.

This is an exceptional opportunity to lead the development of next-generation urinary incontinence solutions. Your expertise will be critical to achieving our ambitious goals, manage a fast-growing product line, and driving innovation in urinary incontinence.

The candidate will be instrumental in driving global product line strategies, product life cycle management, leading VOC activities, defining market requirements, and developing growth opportunities in new and existing segments of interest. 

We are seeking an experienced and driven Senior Global Marketing Manager to lead the global strategy evolution, development of B2B / DTC marketing initiatives, and execution of innovation projects for the Home Care portfolio. In this role, you will deploy best-in-class marketing practices to deliver differentiated value for BD and our customers.

Key Responsibilities

• Lead the development and execution of multigeneration product portfolio strategy through coordination with cross-functional teams within a matrixed organization.

• Drive the new product development and introduction process, ensuring successful launch and commercialization.

• Work cross-functionally to handle the overall life cycle of assigned product lines, including product changes, inventory needs, production planning, and quality to ensure products are positioned competitively globally.

• Evaluate and craft financially sound business proposals for new products and partnerships that will serve to expand portfolio revenue.

• Collect and supervise voice of customer, driven insights, market, and technology trends to shape strategies and roadmaps.

• Ensure assigned products are receptive to market needs, driving continuous improvements where needed to maintain and/or improve market penetration and share position.

• Establish pricing positioning, supervise product pricing vs. the competition, lead product-specific price/margin improvement initiatives, and participate in global price changes.

• Partner with R&D, Operations, Sales, and Innovation teams to adjust the product line, products, and related features to drive both market share and financial results.

• Conduct business analyses for assigned products/product lines to support business planning and generate actionable insights.

• Collaborate with regional marketing and commercial teams to establish and execute marketing plans and demand generation to achieve product line objectives.

• Ensure appropriate technical support for sales and field applications teams, including assistance with communicating and positioning products.

• Optimally communicate product forecasts, working with global regions, planners, and supply chain to ensure accurate demand planning and product build; actively represent in Demand, Supply, and Operational Planning.

Requirements

• Minimum of 5 years in product and/or marketing management required with a demonstrated track record in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy, and go-to-market models and strategies.

• Experience in DTC marketing is preferred, including digital marketing, ecommerce, TV advertising, as well as sales, operations, and marketing functions.

• Ability to understand and translate scientific, clinical, and technical information into marketing and customer benefits is required.

• Effective interpersonal, communication, organization, prioritization, planning, goal setting, analytical, and problem-solving skills required.

• Results-oriented with the ability to manage multiple competing projects across functions and regions is required.

• Global experience is preferred.

Education

• Bachelor's degree required, preferably in Business or Life Sciences. MBA is desired.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA GA - Covington BMD

Additional Locations

Work Shift