We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Our vision for “function or BU” at BD

BD Advanced Patient Monitoring is a global leader in advanced monitoring solutions that expands BD's portfolio of smart connected care solutions with its growing set of leading monitoring technologies, advanced AI-enabled clinical decision tools and robust innovation pipeline. BD Advanced Patient Monitoring's technologies are often used simultaneously with the BD Alaris™ Infusion System in the operating room or intensive care units. The combination of BD's new advanced monitoring and existing infusion platforms enables future innovation opportunities for closed-loop hemodynamic monitoring and IV fluid and medication administration by integrating combined company data sets and interoperability capabilities.

About the role

Reporting to the APM VP META the Country Business Leader – APM role will develop and implement business strategies for Arab Peninsula (UAE, Kuwait, Qatar, Bahrain, Oman), North Africa and Turkey to ensure continued growth of APM platforms, sales, category share of sales and profitability in the country and in-line with overall business strategy and sales & GP targets. This will be achieved primarily through managing sales and marketing operation of APM to deliver annually agreed sales, GP and OIBT goals; the effective selection, management and development of our distributor network as well as the new GTM model (when due) and the promotion of APM products and services to opinion leaders and end-users; and building upon existing APM team to strengthen capabilities and expand geographical coverage.

Job location - Dubai, UAE

Main responsibilities will include:

• Lead the development and implementation of business and marketing plans, pricing policy, sales strategies and promotional plans by platform in order to meet or exceed business objectives, sales budget, GP and OIBT targets
• Responsible for demand/material forecasts, reliable budgets and ongoing financial forecasts for APM sales and G.P
• Develop and maintain high level contacts within Government, MOH and with key opinion leaders/shapers in the hospital environment in order to influence healthcare policies, project funding, regulatory policies and to ensure accurate market intelligence and effective promotion of the APM brand and products.
• Actively seek out new business opportunities for APM in the region based on market trends
• Plan and supervise market research and analysis including monitoring and evaluation of the different platforms' performance.
• Monitor competitor activities and strategies as well as developing appropriate counterstrategies to maintain & grow the APM platforms category share of sales in APM
• Create a sustained Value Proposition to our target customer segments in MENA & Turkey.
• Develop product launch plans for APM products & product line extensions to ensure the successful introduction & uptake of the afore mentioned the region.
• Ensure proper registration of APM products in MENA & Turkey.
• Arranging and attending seminars, congresses as required
• Manage promotional expenses within budget
• Support teamwork and the sharing of ideas and information between businesses throughout META region
• Ensure that BD’s professional and ethical standards are maintained
• Drive FCPA/Global Trade compliance throughout the region also create network and ensure best practice across all individuals that will report in to this role
• Facilitate solution sales of the BD APM Integrated Medication Management
• Facilitate Development of all National framework agreements (NHSSC, HTE and other partners)
• Establish and maintain direct contact with key decision makers and opinion leaders, (Chief Pharmacists, Private Hospital group buyers, CEO’s)
• Work closely with the META team in order to define market segmentation and targeting strategies to enhance growth and penetrate new market segments
• Able to develop and build constructive relationships across teams driving a collaborative approach to support country initiatives and best practice, drive KOL and account targeting across the BD platforms.

About you

• Educational background (Bachelors, MBA (preferred) and professional experience in the healthcare sector with preference to clinical & medical device market
• Excellent knowledge of MS Office applications
• Fluent in English, Arabic is a must
• Must have at least 10 years sales and marketing management experience and at least 5 years of people management experience.
• Export sales experience within the medical/hospital/research sector is preferred. Will be able to demonstrate proven success in sales and marketing and developing an effective GTM within an International Company and the ability to successfully build and implement business plans and sales strategies
• Judges and adjusts priorities to achieve personal and team objectives
• Demonstrates strong planning and organization skills and ability to execute plans
• Demonstrates strong eye for business with strategical thinking
• Has strong knowledge in buying processes of the hospitals, competency in network development.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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