We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the creativity and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find progressive solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Key Responsibilities

• Develop and implement the marketing communications strategy for the US pharmacy automation business to generate qualified leads and elevate customer satisfaction

• Support product launches and promotional activities with compelling communication and collateral.

• Lead external marketing agencies, including scope definition, performance oversight, and budget ownership.

Market Communication

Deliver high‑impact, multi‑channel communications campaigns, such as:

• High quality marketing collateral for print, digital email and tradeshows, including customer feedback collection on MARCOM effectiveness

• Product Launch Campaigns: Developing end-to-end launch communication (press materials, digital toolkits, sales enablement, customer case studies, brochures)

• Thought Leadership Content: Producing whitepapers, pharmacy transformation insights, and executive briefs that highlight BD’s leadership in automation innovation.

• Video & Digital Storytelling: Production of shortform launch videos (for social media), simple animations, AI assisted demos, and customer testimonial production.

• Event & Trade Show Messaging: Creating high visibility booth narratives, keynote scripts, and advanced demos that elevate BD’s presence at major U.S. pharmacy automation events.

Digital & AI-Driven Transformation

• Prototype and embed scalable digital and AI-powered initiatives to elevate commercial and marketing performance (dynamic content creation, automated personalization, predictive engagement scoring).

• Create and lead content for web, social media, email, and sales enablement tools, ensuring consistent messaging and brand positioning.

• Own governance and performance of digital channels (website, LinkedIn campaigns, paid media, email automation), ensuring measurable funnel progression.

Performance Optimization & Measurement

• Define, track, and report comprehensive KPI sets across awareness, engagement, funnel conversion, and revenue contribution.

• Lead and optimize the MarCom budget across paid media, content development, events, and digital programs to enhance ROAS and cost effectiveness.

Collaboration & Stakeholder Engagement

• Work cross-functionally with sales, product management, and downstream marketing to align marketing activities with business goals.

• Liaise closely with Medical, Regulatory, and Legal collaborators to ensure timely review and approval of all marketing communications and collateral, ensuring compliance with applicable regulations and internal standards.

• Support the Senior Director in annual planning and strategic reviews.

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs): Number and quality of leads generated through campaigns.

• Sales Qualified Leads (SQLs): Conversion rate of MQLs to SQLs.

• Contracts Closed (CC): Number of contracts closed because of marketing-driven leads.

• Post Engagement: Engagement rates on digital content (likes, shares, comments, downloads).

• Reach: Total audience reached across all marketing channels.

• Campaign return on investment: Cost per lead and effectiveness of marketing spend.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field required

• Minimum 4 years of experience in marketing communications, preferably in healthcare, retail, or technology required

• Experience with CRM systems, marketing automation platforms (e.g. Salesforce, Maketo), and analytics tools (PowerBI) required

• Hands-on experience with digital marketing tools and analytics platforms required

• Strong written and verbal communication skills.

• Hands-on experience in video creation and editing, ideally also AI image generation

• Ability to lead multiple projects in a fast-paced environment.

• Collaborative approach and willingness to learn.

• Position is based in Durham, NC.

At BD, we prioritize on-site collaboration because we believe it cultivates creativity, innovation, and effective problem-solving, which are crucial in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We encourage people with the creativity and aim to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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