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Job ID R-516099 Date posted 05/05/2025

Be part of something bigger at BD. Here, you’ll help us share our innovative solutions with more clinics, physicians, pharmacies and medical entities which will in turn benefit the health and well-being of people and patients all over the nation. It’s an exciting, challenging and rewarding role, but you’ll be working from a place of strength thanks to our trusted name, and the belief in our products that you’ll quickly develop. Here, you’ll be channeling all your sales skills and experience into one singular goal: advancing the world of health™. At BD, you can make a true difference of one.

  • Job Type:
    Full-Time
  • Job Level:
    Entry to Senior
  • Travel:
    Varies
  • Salary:
    Competitive
  • Glassdoor Reviews and Company Rating

Responsibilities

Job Description Summary

The Sales Consultant - Lab Automation is responsible for the sales of laboratory automation solutions for microbiological laboratories within the assigned market area (Northeast Germany) for the acute care and private laboratory customer segments.

We are flexible! This position can be either full time or part time based on need and individual agreement.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. 


To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

As a Sales Consultant - Lab Automation, you will be responsible for creating and executing a sales plan and annual budget based on sales policies. You will identify and develop new business opportunities in close collaboration with the Sales and Account Management teams in your region. Additionally, you will increase the automation level of existing laboratory automation customers through additional equipment placements.

Key responsibilities include:

  • Solution-oriented Sales: Advising customers on the optimal solution based on their needs. Implementing change management principles during the sale and implementation of laboratory automation solutions.

  • Conducting and Evaluating Automation Impact Analysis (AIA): Creating workflow analyses and identifying profitable solutions.

  • Consulting to Identify Laboratory Performance: Advising on ways to improve efficiency and quality.

  • Developing Business Cases: Working closely with potential customers to develop business cases.

  • Creating Proposal Suggestions: Applying various negotiation strategies.

  • Participating in Exhibitions, Seminars, and Reference Laboratory Visits.

  • Attending Project Meetings: Collaborating with the Business Director and the European Product Manager.

  • Close Collaboration: Working closely with the entire DS team, including application, project management, sales, technical service, etc.

  • Travel: Traveling within the territory and across Europe for training in the Netherlands and reference customer visits in Europe.

About You: You hold a bachelor’s or master’s degree in natural sciences (ideally microbiology) and have 3-5 years of experience in capital goods sales and strategic sales approaches. Additionally, you possess strong professional communication skills and experience negotiating at the executive level.

Other requirements include:

  • Excellent Business Development Skills: Proven leadership qualities and a high-performance track record with a strong win loss ratio.

  • Passion for Customer & Relationship Management.

  • Salesforce.com and Power BI experiences are a plus.

  • Ability to Understand and Communicate Effectively: Engaging with individuals from a wide range of business and technical disciplines to achieve external and internal goals.

  • Ability to Work Effectively in Multifunctional Teams.

  • Proactive, Structured, Pragmatic, Organizationally Skilled, Action-oriented with a Strong Drive for Results.

  • Comfortable in a Challenging Environment.

  • Strategic Selling: Familiarity with Miller Heiman (Korn Ferry) methodologies.

  • Fluent in German and English.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Required Skills

Optional Skills

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Primary Work Location

DEU Heidelberg - Tullastrasse

Additional Locations

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Success Profile

What makes a successful Sales Professional at BD? Check out the top traits we’re looking for and see if you have the right mix.

  • Ambitious
  • Collaborative
  • Goal-oriented
  • Persuasive
  • Results-driven
  • Self-starter

Advancing the world of health™

BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. BD helps customers enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care.

I’m proud to work at BDI Surgery and BD because the work we do every day optimizes surgical outcomes and enhances patients’ lives.


Rian Seger
VP Sales & Commercial Excellence

Every day we focus on bringing innovative solutions to patients living with diabetes. The patient is at the heart of everything we do.


Stacy Burch
VP Marketing and Commercial Excellence

Getting our customers the right information on time so they can focus on their science and diagnostics needs is why I come to work every day.


Jaime Humara
Vice President Global Marketing

Benefits

Healthcare

401(k)/
Retirement Plans

Professional Development

Paid Time Off

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Magdeburg

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