Analista de Mercadotecnia

In-Office, Mexico City, MX

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Job ID: R-557916
Category: Marketing
Location: Mexico

Build a marketing career where strategy, creativity and commercial impact converge

At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.

Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

¿Te gustaría impulsar tu carrera en una empresa líder global en tecnología médica?

En BD, una de las compañías más grandes del mundo en dispositivos médicos, trabajamos para transformar la atención en salud a través de soluciones innovadoras que mejoran la práctica clínica y los resultados de los pacientes.

Como parte de Urology and Critical Care (UCC), tendrás la oportunidad de contribuir, desde el análisis y la estrategia de marketing, al liderazgo del negocio en México en el mercado de manejo urinario, litiasis renal y control de temperatura, apoyando decisiones basadas en datos que generen valor para el sistema de salud y los profesionales médicos.

Analista de Mercadotecnia:

Es responsable de proporcionar apoyo en el desarrollo, implementación y seguimiento de las estrategias de mercadotecnia para el crecimiento del negocio en México y Centroamérica.

Responsabilidades

Apoyar en el desarrollo, ejecución y seguimiento del plan de mercadotecnia, asegurando la correcta implementación de las iniciativas estratégicas del negocio.
Dar seguimiento al desempeño de las estrategias de marketing, analizando resultados y proponiendo ajustes basados en indicadores clave (KPIs).
Colaborar en el diseño y ejecución de programas de educación continua dirigidos a usuarios, distribuidores y fuerza de ventas, alineados a mensajes de valor y necesidades del mercado.
Dar seguimiento a la estrategia de precios, apoyar en la comunicación de propuestas de valor y generar herramientas que faciliten a la fuerza de ventas la concreción de oportunidades de negocio.
Acompañar a la fuerza de ventas en actividades de campo para identificar oportunidades comerciales, comprender las dinámicas del cliente y generar insights accionables.
Analizar información de mercado, competencia y tendencias para generar insights que soporten la toma de decisiones comerciales y estratégicas.
Coordinar el desarrollo y actualización de materiales de marketing y ventas (presentaciones, folletos, argumentarios, herramientas digitales).

Requisitos

Licenciatura concluida en marketing, administración de empresas, ingeniería biomédica y/o carreras relacionadas al sector salud (titulado).
Deseable: diplomado o certificación en marketing estratégico, marketing en salud o análisis de datos.
1 a 3 años de experiencia en el área de mercadotecnia de empresas farmacéuticas, dispositivos médicos y/o de productos de consumo.
Inglés intermedio - avanzado (lectura, presentaciones y comunicación con equipos regionales).
Manejo intermedio de paquetería office.
Competencias: enfoque en resultados, capacidad analítica, atención al detalle, trabajo con equipos multi-disciplinarios; comunicación asertiva, presentaciones efectivas y dinamismo; organización y priorización de tareas; aprendizaje activo.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

MEX Mexico City - Lomas de Chapultepec

Additional Locations

Work Shift

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Success Profile

What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:

Results driven
Self-starter
Strategic
Collaborative
Imaginative
Adaptable

Ready to make an impact?

At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.

Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.

Hear from Our Associates

"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."

Jessica Pryor

Senior Manager, HealthSight Marketing – San Diego, CA, United States
"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."

Fathul Munir Darosa

Product Manager – Jakarta, Indonesia
"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."

Shannon Hillyer

Sr. Dir., Global Customer Solutions
"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."

Inn Yuan Lai

Product Manager, Specimen Management – Singapore, South East Asia