Product Manager, Respiratory & TB Solutions
Remote, Sparks, MD
- Job ID
- R-547923
- Category
- Marketing
- Location
- Sparks, Maryland
Build a marketing career where strategy, creativity and commercial impact converge
At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.
Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Key Responsibilities
Supports the Respiratory and TB Solutions product portfolio strategy and requirements definition, helping establish clear direction on intended use claims, workflows, customer value propositions, and performance metrics to support timely business and development decisions.
Supports product development, launch, and lifecycle management for the Respiratory and TB Solutions assay portfolio, partnering with R&D, Medical Affairs, Regulatory, Quality, and Operations to help prioritize investments, support evidence generation, and drive execution.
Translates customer needs, market trends, competitive dynamics, and clinical guidelines in respiratory disease and tuberculosis into clear portfolio priorities, business cases, and roadmap recommendations.
Supports global product positioning, messaging, and value proposition development for Respiratory and TB Solutions offerings, ensuring differentiation and alignment across regions and customer segments.
Partners closely with regional and commercial teams to support launches, demand generation, sales enablement, and market adoption, while balancing global consistency with local market needs.
Champions customer and market insights, integrating feedback from clinicians, laboratories, key opinion leaders, and sales teams to inform portfolio strategy and product enhancements.
Monitors portfolio performance, utilization, and market feedback to identify risks, opportunities, and actions to improve growth, profitability, and customer satisfaction.
Contributes to financial and pricing analysis for the Respiratory and TB Solutions portfolio, supporting revenue growth, margin improvement, pricing strategy, and investment prioritization.
Supports forecasting and supply planning in partnership with Operations and regional teams to enhance continuity, responsiveness, and business performance.
Education and Experience
Minimum of a bachelor’s degree in Biological Sciences, Life Sciences, Business, or a related field is required. Advanced degree and/or MBA preferred.
Minimum of 3 years of product management experience within IVD, medical devices, diagnostics, or life sciences.
Experience in the development, commercialization, and lifecycle management of diagnostic or medical device products; experience in molecular diagnostics, respiratory disease, or tuberculosis is strongly preferred.
Demonstrated ability to work effectively across cross-functional teams and influence decisions within a matrixed organization.
Demonstrated ability to build alignment, manage complexity, and drive results in a fast-paced global business environment.
Skills
Strong strategic and analytical capabilities, including experience interpreting portfolio financials, market data, and customer insights to shape business decisions.
Excellent communication, presentation, and writing skills, with the ability to influence stakeholders across functions and levels.
Strong business judgment, execution focus, and problem-solving skills, with the ability to proactively identify and address business challenges.
Travel
Willing to travel up to 20%, domestic and international
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA MD - Sparks - 7 Loveton CircleAdditional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
Success Profile
What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:
- Results driven
- Self-starter
- Strategic
- Collaborative
- Imaginative
- Adaptable
Ready to make an impact?
At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.
Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.
Hear from Our Associates
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"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."
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"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."
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"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."
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"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."
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