Job Description Summary

Job Description

We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Our vision for The Director of Marketing, Microbiology at BD
As Director of Marketing for the U.S. Microbiology business, you will be responsible for driving profitable growth of the BD microbiology portfolio. This includes driving growth across blood culture, ID/AST and lab automation, (BD BACTEC™, BD Phoenix™, BD Kiestra™) instrument and consumables platforms, and the BD Synapsys™ informatics platform. This role requires the development of comprehensive marketing strategies and execution of tactical marketing plans and programs. The position will lead and develop a team of an Associate Marketing Director and Senior Marketing Managers and strong collaboration cross-functionally to deliver growth and commercial success. The Director of Marketing reports directly to the Sr. Director, Marketing, Diagnostic Solutions for the US Region.

Responsibilities:

Strategy and Portfolio Leadership

• Lead, develop and execute comprehensive marketing strategies end-to-end -from market analysis and segmentation to product launches, pricing, and digital campaigns—to drive growth and profitability

• Develop compelling value propositions that align with BD’s Diagnostic Solutions brand and resonate with executive stakeholders.

• Apply BD Way of Marketing and Selling to ensure consistent, best-in-class execution across product and brand initiatives.

• Represent U.S. market trends and customer voice in global product development and innovation planning.

• Build strong relationships with KOLs, clinical users, and advisory boards to inform strategy and strengthen market presence.

• Manage solution lifecycle and channel mix while driving innovation and cross-platform initiatives.

• Translate customer insights into actionable plans and evidence-based value messaging to support differentiated pricing and business models.

• Create targeted marketing plans with clear positioning, messaging, and customer segmentation with clearly defined tactical execution plans
  
  Marketing Management

• Lead the development and execution of marketing strategies to meet business goals, including market analysis, segmentation, forecasting, product launches, pricing, digital campaigns, and sales enablement tools.

• Build and scale value propositions across product categories that align with BD’s Diagnostic Solutions brand and resonate with executive decision-makers.

• Apply and champion BD’s best practices in marketing and selling, leveraging the BD Way of Marketing and BD Way of Selling frameworks.

• Serve as the U.S. voice of customer (VOC), translating market trends and insights into global product development and innovation strategies.

• Cultivate strong relationships with KOLs, clinical users, and advisory boards to inform strategy and strengthen market influence.

• Drive solution growth through lifecycle management, innovation planning, and optimized channel strategies.

• Translate customer insights into actionable marketing plans and differentiated value messaging.

• Lead cross-platform initiatives and generate compelling clinical, financial, and operational proof points to support innovative pricing and business models.

• Develop targeted marketing plans with clear positioning, segmentation, and customer motivators.

Commercial Excellence & Salesforce Effectiveness

• Drive adoption of high-value products through integrated marketing and market development.

• Use data-driven targeting and messaging to support regional sales priorities.

• Expand share in existing accounts and convert new opportunities with tailored programs.

• Optimize digital campaigns and channel mix to boost funnel performance and customer experience.

• Maximize instrument ROI through strategic lifecycle and service initiatives.

• Reinforce sales rigor via SPI and BD Way of Selling in partnership with Enablement.

• Monitor sales KPIs with Business Operations to ensure goal alignment.

• Lead customer discovery to uncover needs and shape actionable strategies.

• Collaborate globally to validate differentiated, customer-centric solutions.

​Business Solutions

• Align with GPO, Strategic Accounts, and Global Marketing to set annual pricing corridors by trade class.

• Partner with Channel Management to deploy effective, profit-driving distribution strategies.

• Work with CommOps to identify and act on contract compliance opportunities.

General Leadership

• Collaborate across functions to drive strategic and tactical marketing initiatives.

• Lead demand and financial forecasting; ensure alignment with Sales and Operations.

• Manage budgets to meet business goals and optimize resource allocation.

• Build and develop high-performing teams through effective talent management.

• Ensure compliance with company policies and ethical standards.

• Willing to travel up to 35% as needed.

Qualifications:

• BS/BA in Business, Life Sciences, or related field; MBA preferred.

• 10+ years in MedTech marketing/sales; 5+ years in product marketing and team leadership.

• Proven ability to develop and execute commercial strategies that drive results.

• Strong business acumen and deep understanding of clinical/lab markets.

• Decisive, innovative thinker with a track record of creative problem-solving.

• Excellent communicator with strong presentation and relationship-building skills.

• Effective leader with a vision, ability to drive change, and manage competing priorities.

Competencies:

• Deep market expertise with 5+ years in MedTech, including BD and competitor portfolios, customer needs, and product performance.

• Strategic thinker with a track record in portfolio planning, resource optimization, and scenario analysis.

• Strong tactical execution in customer insights, competitive analysis, and go-to-market planning.

• Customer-focused with proven success in value proposition development, training, and field collaboration.

• Action-oriented, fast-paced, and effective at managing competing priorities with minimal oversight.

• High emotional intelligence and collaboration skills; excels in matrix environments and cross-functional teamwork.

• Process-driven with strong project management skills and disciplined resource use.

• Excellent communicator and listener; translates insights into clear, actionable strategies.

• Proven success in launching products that meet customer needs and deliver business results.

• Results-driven with a consistent record of timely, high-impact execution.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

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