Job Description Summary

We are seeking a high-caliber EMEA Product Manager to lead the strategic development of BD’s True Valvuloplasty platform, one of the fastest-growing opportunities within our Peripheral Intervention portfolio. This role will be responsible for shaping the brand story, defining a differentiated value proposition, and building the commercial and marketing framework to accelerate adoption across Europe. It’s a high-impact role at the intersection of clinical innovation and commercial execution, with strong cross-functional visibility and a clear mandate to drive growth in a strategically important 

This role offers location flexibility across EMEA however you will be required to work in the local office 4 days per week.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Our vision for Peripheral Intervention at BD

Our Peripheral Intervention (PI) business unit offers a comprehensive range of medical products, devices and services for the treatment of peripheral arterial and venous disease, cancer detection, and end-stage renal disease and maintenance.

About the role

As the EMEA Product Manager for True Valvuloplasty at BD, your days will be filled with strategic thinking, cross-functional collaboration, and driving innovation. You'll craft compelling narratives that position True as the preferred solution in valvuloplasty, translating clinical benefits into value propositions that resonate with interventional cardiologists and heart teams across Europe.

Main responsibilities will include:

• Brand Storytelling & Positioning

  • Craft and elevate the True Valvuloplasty brand narrative, anchoring it in clinical insights, unmet needs, and competitive whitespace

  • Build compelling messaging frameworks tailored to interventional cardiologists and heart teams across Europe

  • Own the development of strategic assets: brand guides, launch toolkits, value communication materials

• Value Proposition Development

  • Define and refine True’s customer value proposition across key segments, including pre- and post-dilatation use cases in TAVI

  • Translate procedural benefits into economic, clinical, and operational value that resonates with both clinicians and decision-makers

  • Partner with Health Economics, Medical Affairs, and Sales to ensure alignment and credibility

  • Translate procedural benefits into economic, clinical, and operational value that resonates with both clinicians and decision-makers

  • Build a commercial framework and offering that aligns value across both clinical and non-clinical stakeholders, supporting broader adoption and positioning

  • Partner with Health Economics, Medical Affairs, and Sales to ensure alignment and credibility

• Strategy & Lifecycle Management

  • Own the EMEA product strategy, portfolio roadmap, and market development initiatives

  • Monitor market trends, competition, and customer feedback to inform strategy and drive proactive portfolio evolution

  • Define launch excellence KPIs and marketing success metrics

• Cross-Functional Collaboration & Enablement

  • Collaborate closely with Sales, Clinical, Market Access, and Training to ensure commercial readiness and alignment

  • Support countries with tailored messaging, market insights, and omnichannel campaigns

  • Champion the True Valvuloplasty platform internally and externally, becoming the go-to person across regions

About you

• 5+ years of experience in product management or strategic marketing in MedTech
• Background in Cardiology, Structural Heart, Endovascular, or Vascular Interventions preferred
• Demonstrated ability to craft compelling brand narratives and value propositions
• Strong communication and project management skills—comfortable navigating matrixed, cross-functional environments
• Strategic thinker with a bias for action, customer obsession, and growth mindset
• Fluent in English; additional European languages are a plus
• Willingness to travel (~20–30%) across the region

Click on apply if this sounds like you!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

To learn more about BD visit: https://bd.com/careers

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Primary Work Location

DEU Frankfurt - Walther-von-Cronberg-Platz

Additional Locations

ESP Barcelona, FRA Grenoble, GBR Winnersh - Eskdale Road

Work Shift