Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Global Employer Brand Digital Marketing Manager will be responsible for the development and execution of the employer brand digital marketing strategy. They will have extensive knowledge of the digital landscape and experience working across digital projects from conception through to delivery, collaborating with stakeholders across the organization.

Primary Responsibilities and Duties:

• Lead the employer brand digital marketing strategy across BD, ensuring alignment with the company's vision, goals and brand. Develop digital marketing strategies aimed at both external and internal candidates to showcase BD as an employer of choice across multiple platforms (careers site, social media, recruitment platforms, internal etc.).  
• Partner with the business to understand current and future talent needs and ensure brand content and campaigns are aligned to ensure a consistent and diverse pipeline of high-caliber candidates.
• Manage the careers site strategy and execution, optimizing it to attract a diverse talent pool from various professional backgrounds and geographical locations through our external vendor.
• Support the execution of internal talent mobility initiatives, ensuring consistency and alignment with BD's overall employer brand.
• Lead and support the rollout of BD's Employee Value Proposition (EVP) internally, to reinforce the company's commitment to its employees and the values it upholds, through the intranet site, emails and other communications tools.
• Create and utilize data-driven insights to inform brand and career site strategies and measure effectiveness.
• Partner closely with RPO partners across the world to ensure content is developed and leveraged at requisition level.
• Develop positive working relationships with other key functions to ensure alignment of goals and objectives, coordination, and effective collaboration to deliver employer branding outputs.
• Stay abreast of market trends and best practices in talent acquisition to continuously improve BD's talent attraction efforts.

Education and Experience/Skills:

• A minimum of 5 years’ experience in marketing (i.e., digital marketing, omnichannel marketing) required, preferably with large scale global and matrix organizations. Experience in the Medical Devices/Life Sciences industry a bonus.
• Bachelor’s degree or 5 years equivalent experience in lieu of a bachelor's degree
• Ability to demonstrate a deep understanding of branding and digital strategies and how they link to recruiting preferred
• Excellent interpersonal, organizational, and influencing skills, to work with stakeholders from a diverse set of backgrounds required
• Experience in Employer Brand and recruitment marketing is preferred
• Knowledge and experience using content management systems and HTML required
• Experience with social media scheduling tools and networks including LinkedIn, Facebook, Instagram and social media advocacy programs required
• Excellent written English communications skills required
• Ability to prioritize multiple initiatives simultaneously with strong project management abilities required
• Able to collect, analyze and effectively communicate data/metrics to drive improvements required
• Willingness to innovate, challenge current practice, as well as accept and act on feedback required

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Collaboration, Communication, Digital Marketing, Digital Strategy, Internal Stakeholders, Marketing, Marketing Strategies, Social Media, Talent Acquisition, Teamwork

Optional Skills

Employer Branding, Recruiting, Recruitment Marketing

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$114,600.00 - $189,100.00 USD Annual